Beyond just promoting your content on our network of premium publishers, Outbrain also promotes content in other places to ensure that your campaigns are exposed to more audiences. You may find your campaigns serving on placements such as newsletters and platforms.
As content discovery and consumption habits evolve, so must publisher and marketer’s strategies to reach new audiences. By discovering new audiences in placements beyond just publisher sites, your campaigns can scale further and better reach their goals.
As a way to continue to engage with their readers, many publishers offer newsletters that are sent out via email. Newsletters can contain articles, breaking news, updates, and more. Newsletters are always optional and users sign up to receive them. As a result, newsletter readers tend to be highly engaged.
Outbrain’s newsletter placements are units that appear in these publisher newsletters. The look and feel of those placements as well as the integration type are native, which means every placement is different.