Using Content to Drive Engagement

[Beginner – 102] How To Create High Quality Content

Creating high-quality content means creating value to keep your audience engaged. Here are our must-know content creation tips:

1. Know your audience

Different types of content appeal to different people. Make sure you know who you are targeting and tailor your content to connect with your desired audience from the get-go. In addition, make sure all your content is edited. Poor grammar and spelling mistakes are a fast way to lose credibility – and your audience.

2. Keep it compelling

When creating long-form content, beware of long blocks of text that will have people skimming to the end; or worse, losing interest after the first sentence. Keep your ratio of text to images in mind by using 5-6 paragraphs of text per page, interspersed with high-quality images.

3. Mix up your media

High-quality content doesn’t only mean a well-written piece. Beyond articles, using multimedia like videos, slideshows, photos, playlists, and recipes is a great way to keep your audience engaged across a variety of formats.

4. Offer more

If your content is engaging, your audience will want more. Offer the option to sign up, provide feedback, or share your content with others.

5. Present value, not a pitch

The best content focuses on educating, entertaining, and delivering value to an audience rather than a hard pitch for a product or service. Don’t clutter your audience’s time with pointless content geared for SEO juice and links. Instead, ask what’s in it for your audience and how you can captivate through your expertise on a particular topic in your space.

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