What are Outbrains Deal packages & offerings?

Setting up a deal with Outbrain offers exclusive benefits that you cannot access anywhere else. With a range of ad types, marketers are able to accomplish goals across each step of the marketing funnel.

Outbrain’s integrations with publishers are unique in that they are direct, code-on-page integrations. Outbrain’s technology is implemented directly onto the publisher’s page, giving us owned and operated inventory, exclusive to Outbrain clients.

When using Outbrain’s deal offerings, you have access to hand-picked inventory that’s been curated to meet a wide range of advertiser goals. You also receive exclusive access to our prediction-powered deals, built using sophisticated AI and machine learning, delivering precision performance for buyers. Our team also provides full campaign set up and troubleshooting guidance to ensure your deal performs as best as possible.

There are several standard deal options to select from, with custom pricing and reach information by country. Each deal will be effective for different types of goals. Therefore, we’ll work with you to first understand your advertising goals, desired targeting strategy and budget.

From there, we can make an informed recommendation on the deal type and bid that you should leverage to achieve your goal. The “Floor CPMs” included in the Rate Card are just that — minimum bids. This means that you may need to bid a higher CPM, based on your goals.

High Impact Display (In-Article)

High Impact Display is our premium deal package for brands and agencies looking to build brand awareness. All High Impact Display campaigns run exclusively in-article, in standalone 100% share-of-voice placements — ensuring complete brand safety. High Impact Display creatives also feature a large vertical image, with additional rich features such as Brand Logo, CTA, and Description

Please note that as of Q2 2023, High Impact Display is available in select markets only. Please ask your Outbrain representative for details.

Target Viewability

Outbrain’s Target Viewability deal is the smarter solution to achieving viewability across the open web, with proprietary prediction technology that guarantees you only serve on impressions that meet your goals. With this deal, you’ll ensure your ads are seen, by bidding only on impressions that meet your viewability benchmarks.

Target CTR

Outbrain’s Target CTR deal uses years of rich contextual and interest data to optimize campaigns for the highest click-through-rate on a pre-bid basis. This sophisticated deal only sends bid requests for the highest CTR opportunities, so there’s no need for manual optimizations. Maximize your spend to drive traffic, clicks, qualified leads, consideration, and more.

High Conversion

Our High Conversion Deal runs on placements historically in the top 30% of the Outbrain network in terms of conversion rate, averaging 1.4% or higher. Activate this deal for CPA or conversion-based performance and direct response campaigns.

Tier One Publishers

Outbrain offers inventory across 7k+ premium digital media properties around the world. Our Tier 1 Publishers deal allows advertisers to serve ads on run-of-network placements across Outbrain’s Tier 1 premium publisher sites. Drive awareness and conversion outside of the walled gardens.

Outstream Video

The Outstream Video Deal consists of run-of-network placements across Outbrain premium publishers, with High Viewability and High VCR optimization options. Maximize awareness and capture attention across the largest incremental net-new video inventory on the Open Web.

Target Interest

Our direct, code-on-page relationships with thousands of premium publishers give us insight into consumers’ interests. Outbrain’s proprietary Interest Profiles are then supplemented with real-time contextual targeting of relevant articles consumers are reading in the moment. We’ve curated private marketplace deals using our interest profiles, enabling marketers to deliver highly relevant messaging to key audiences in contextually relevant settings across interests including News, Home & Lifestyle, Sports, Technology, and more.

For more information on our deal offerings, rates, and reach, please reach out to your Outbrain representative. For campaign and creative best practices, please reference this help center article!

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