How do I add UTM tracking to my campaign?

What is UTM tracking?

UTM tracking is one of the most important aspects of a successful campaign because it allows you to review your performance and to optimize accordingly.

Begin building your UTM string here.

Our recommended tracking code is:


Replace “your-campaign-name” with the name of your campaign.

This reflects engagement data per traffic source. Outbrain is sending you visits, so the source can be listed as Outbrain.

This reflects engagement data per advertising medium. Outbrain is a content discovery network, so the medium can be listed as discovery.

This reflects engagement data per campaign. You’ll be able to drill down to the performance per each campaign to understand their engagement levels. Be sure to change ‘your-campaign’ to the actual name of the campaign you are tracking.

This reflects engagement data per the specific headlines in your campaign. You’ll be able to view which headlines are driving the most engaged audiences to make accurate optimization decisions.

This reflects engagement data per publisher source. You’ll be able to view which publishing sections are sending the most engaged traffic and optimize your campaigns with these insights.

Your UTM tracking code can be changed at any time during campaign creation or after submitting it. Locate the campaign and click the pencil icon to open the campaign’s settings. You may adjust or add a new UTM code in the “Tracking” section.


Save your modification by clicking on the “Save Changes” button at the bottom of the screen. Your tracking code will automatically append to all headlines within the campaign.

Feel free to reach out to our support team if you want to learn more about this.

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