How do I read and customize my performance reporting?

Outbrain’s dashboard is packed with awesome campaign insights that can be used to optimize your performance in our platform. It’s okay if you don’t know where to start; below, we’ve pointed out a few main areas to pay attention to when exploring the dashboard.

We’ve also curated a quick walkthrough video that will help you get more comfortable on our platform:

Date Range

Click on the calendar icon on the top right of your “Campaigns” dashboard, and adjust the time to a pre-set or custom date range.

Date Range

Data Groupings

Choose how to section out your data by clicking on the breakout folders above the graph.

Data Groupings

By Campaign

  • Budget
  • Content

By Time

  • Day
  • Month

By Publisher

  • Publisher
  • Section: Sections are categories within the publisher’s page

By Geo

In this view, you will also be able to click on an interactive map that displays various metrics based on each location. Keep in mind, DMA is a US-based metric. Global users can target more specific US-demographics using “By DMA.” We do not display data older than April 2017.

  • Country
  • Region
  • DMA (USA Only)

By Platform

When setting up your campaign, you can choose between Desktops, Tablets, or Smartphones. By default, our system selects all three platforms, so be sure to uncheck any that you don’t want to target prior to saving. The visualizer will then plot the data by platform for the campaign and date range selected. You can view spend, clicks, and other metrics here.

by platform

Comparison Data and Time Frame

You may compare sets of performance metrics that are most important to your campaign strategy, and map them out on the data visualizer. Select these from the right side rail to plot them out. You can also select the time interval that each data point will represent. This can be either by D-day, W-week, or M-month.

Comparison Data and Time Frame 

Filters

If you have specific KPIs you’re measuring your campaign success against, you can add any number of filters to your reporting. Click on the “Filter” button to enable this view.

Then, select from the filter(s) at the top of your performance visualizer. For each filter, you may enter values that are relevant to your analysis.

Filters

Specific Campaign Performance

If you’re only interested in viewing the performance of a specific campaign and its content, click the campaign name and view custom reports on its “By Content” view.

Specific Campaign Performance

For later review, or for application against future campaigns, you can refer back to your Campaigns dashboard, or export the data from the top of your dashboard view.

Export

Customize Columns

If you want to create a customized view of your dashboard, click on the Columns button to select the format of your dashboard. Once saved, your dashboard will load the specific layout you had chosen every time you log in.

Customize Columns

Important to Note

  • Data in the Amplify dashboard is split up into two sections: “Settings” and “Performance.” All of the data under “Performance” (Amount Spent, Conversion data, Clicks etc) is subject to a 2-4 hour reporting delay.
  • Data recorded under “Settings” (Budget, Delivery, CPC, etc) is in real time. One metric to pay close attention to is the “Budget” as it will display the updated spent amount under the budget you had set.
  • When viewing a region or DMA report, you may see traffic listed under “Other”. This pertains to traffic that is unrecognizable by our IP locators. You will not be charged for clicks outside of the locations you are targeting.

If you have any questions about reporting, you can email your support team with your account name, and any relevant campaign names for assistance.

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