How to Upload Content to Your Outbrain Campaign via an RSS Feed

Adding content to a new or existing campaign is easy when done via an RSS document. Read below to get familiar with RSS feeds and learn how to leverage an RSS document to upload content in your Amplify dashboard!

What is an RSS Feed?

RSS is used to share content between websites. With RSS you can register your content with companies called aggregators. You can download the feed via a document, which can then be uploaded to your dashboard for simplified content creation.

How to Create an Outbrain-Supported RSS Document:

Create an RSS document and save it with .xml or .rss extension. Either file type is supported.

Our suggestion is to upload the file in an online RSS feed validator (if you upload the file to a server where you’ll store it, then input the URL of the file into the validator), to get a confirmation on the structure. After structure and syntax is checked, you can upload your file to the dashboard.

Link to validator: https://validator.w3.org/feed/
Here is an example of xml file: https://www.w3schools.com/xml/xml_rss.asp

What The RSS Document Should Contain:

<title>Title</title>
<link>https://www.yourlandingpage.com</link>
<media:content url=”https://www.yourimage.com/yourimage.type” type=”image/type”>

Note: Title is taken from the RSS feed, or it can be taken from the metadata of the document – for the later option, please reach out to you Outbrain representative, who will assist you in this matter. Addtionally, note that ad images are not pulled directly from the feed, but from the document the ad is mapped to. If we cannot find an image form a doc that the ad is mapped to, no image will be loaded – that’s why we suggest adding an image URL in the RSS feed file, so it can default back to it.

Have any additional questions? Reach out to your Outbrain Account Manager to learn more!