When you create a new campaign, one of the first things you’ll need to determine is scheduling. Do you want it to run continuously, or do you want to run for only during select dates or times? Read on to learn more about which scheduling parameters will best suit your campaign strategy.
By default, the campaign will be set to run continuously and will start running at 12 AM Eastern Standard Time (UTC-05:00). When the campaign is set to run continuously, it won’t stop running unless the budget is capped for the day or it is manually paused by you.
If you want to add specific start and end dates for the campaign, you can use the Set Dates option.
In addition to setting your campaign date range, you can also customize the start time of your campaign. To set your campaign to start at the same time each day, select the Daily option. When using this option, the end time cannot be adjusted- campaigns will always run until midnight EST during the scheduled period. Please note, all times are set to Eastern Standard Time (UTC -5:00).
What if you want your campaign to run on a more specific schedule? For example, what if you only want it to run during business hours or only on weekends? For more advanced scheduling, you’ll want to select the Set Schedule option.
This option will allow you to set what exact days and times your campaign will run. Each block is one hour, and if the block is filled in, it means the campaign will be running during that block of time. All blocks will begin as empty by default, so you’ll need to select what days and times your campaign will be scheduled to run. If you choose to utilize this scheduling option, you will be unable to save your campaign unless at least one hour is selected.
To adjust the schedule for your campaign, simply left click on the box for the desired day and time to select it. You can also hold your mouse button to select multiple boxes at once. To clear a box, simply click on it again.
The sample schedule above shows what it would look like if the campaign was scheduled to run from 9am to 6pm, Monday through Friday. Please note that only the desired hours are marked by blue boxes.
What if you would like to run campaigns for audiences in a completely different time zone? While the schedule is automatically set to Eastern Standard Time (UTC -5:00), you can convert your desired time zone to EST in order to set up your campaign’s schedule to accommodate different time zones.
How to Schedule your Campaign for non-EST Time Zones:
1.) First determine what schedule you want your campaign to run using your targeted location’s time zone.
2.) Convert the start time and end time to Eastern Standard Time (UTC-05:00).
3.) Add the converted times to the Run Schedule.
By using the Set Schedule option, you can ensure that your campaigns run exactly when you want them to.
Important to Note:
- Campaigns using daily budgets will have their budgets reset each EST calendar day, regardless of their run schedule. This also means that if the campaign is scheduled to only run for a few hours on a selected day, our system will try to run the full day’s budget in that time.
- At this time the default timezone for the Dashboard is Eastern Standard Time (UTC -5:00). This cannot be changed at this time.
- You can also adjust your CPC by Hour or Day
Have questions? Reach out to our friendly DIY Customer Success team!