What kind of content can I amplify on Outbrain?

We accept a wide variety of content from verticals such as technology, fashion, business, politics, literature, science, and more. Outbrain can be used to distribute your own content as well as earned media. You can read about our Advertising Guidelines regarding specifics such as topics we can and cannot promote.

Once submitted, please allow up to one business day for your campaigns and content to be reviewed. Keep in mind, this can take longer over weekends and holidays. We always aim to get back to you as soon as possible because we’re just as excited as you are to amplify your content!

Videos are also an awesome way to engage your audience and a medium we accept. Simply add the video link to a campaign in the same fashion you would any other content. If you are planning on using this kind of media, keep these helpful tips in mind.

  • Promote video content in its own campaign. This will allow our system to drive the content to widgets specifically geared for this type of media.
  • Include “[ video ]” in your title. This will let our readers know that they are clicking video content. Transparency is key to ensure better engagement.
  • Include text on your video page. Our system will be able to use this data to better recommend your content and reach the most relevant audiences.

Want to see a few examples in the wild? This will give you a good sense of the variety of content that performs well on Outbrain.

The Washington Post

The Washington Post

CNN

CNN

WALL STREET JOURNAL

WALL STREET JOURNAL

For any questions on what Outbrain can and cannot accept, feel free to reach out to our support team for more details.

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