How can I control my page’s default Title & Image using HTML?

Outbrain collects and interprets information using micro data, telling our crawlers what to pay attention to on your page. Our algorithms are able to better inform your audience recommendations and provide readers with a more personalized experience. Microdata also shares your default content attributes (subtitle/publisher name, thumbnail, headline) with our crawlers during content submission.

Our platform supports tags for the following:

  • Titles
  • Dates
  • Images
  • Author
  • Content
  • Description
  • Site Name


  • <meta property=”vr:title” content=”POST_TITLE” />
  • <meta itemprop=”title” content=”POST_TITLE” />
  • <meta property=”og:title” content=”POST_TITLE” />
  • <{TAG_NAME} itemprop=”headline”>POST_TITLE”</TAG_NAME >
  • <meta name=”title” content=”POST_TITLE” />
  • <meta name=”twitter:title” content=”POST_TITLE” />
  • <meta property=”dcterms.title” content=”POST_TITLE” />
  • <meta property=”dc.title” content=”POST_TITLE” />
  • <title>POST_TITLE</title>

Example: <meta property=”vr:title” content=”9 Metrics for Marketing Performance Measurement” />


  • <meta property=”vr:published_time” content=”PUBLISHED_DATE” />
  • <meta name=”pubdate” content=”PUBLISHED_DATE” />
  • <meta property=”article:published_time” content=”PUBLISHED_DATE” />
  • <meta itemprop=”datePublished” content=”PUBLISHED_DATE” />
  • <meta property=”DC.date.issued” content=”PUBLISHED_DATE” />
  • <meta property=”dcterms.date” content=”PUBLISHED_DATE” />

Example: <meta name=”pubdate” content=”2014-03-13T06:07:39Z” />
** Note: Date formats should be yyyy-MM-ddTHH:mm:ssZ, e.g 2013-03-13T06:07:39Z


  • <meta property=”vr:image” content=”IMAGE_URL” />
  • <meta property=”og:image” content=”IMAGE_URL” />
  • <link rel=”image_src” href=”IMAGE_URL” />

Example: <meta property=”vr:image” content=” http://www.outbrain.com/wp-content/uploads/2014/12/graph_blog_post.jpg ” />


  • <meta property=”vr:author” content=”AUTHOR_NAME” />
  • <meta name=”author” content=”AUTHOR_NAME” />
  • <meta property=”og:author” content=”AUTHOR_NAME” />
  • <meta itemprop=”author” content=”AUTHOR_NAME” />
  • <meta name=”twitter:creator” content=”AUTHOR_NAME” />

Example: <meta name=”author” content=”Saad Abedine, CNN” />


  • <div itemprop=”body”>POST_CONTENT</div>
  • <TAG_NAME itemprop=”articleBody”>POST_CONTENT</TAG_NAME>

Example: <meta name=”description” content=”Everything you do in business must have a measurable ROI—and this is particularly true when it comes to any and all forms of online or offline marketing. ” />

Example: <div class=”body prose twelve columns” itemprop=”body”>
<p>This post goes out to a certain coworker who had a desk near mine for five years and was always good for a laugh, a coffee run, or a sympathetic ear.</p>


  • <meta property=”vr:description” content=”POST_DESCRIPTION” />
  • <meta name=”description” content=”POST_ DESCRIPTION ” />
  • <meta itemprop=”description” content=”POST_ DESCRIPTION ” />
  • <meta name=”og:description” content=”POST_ DESCRIPTION ” />
  • <meta name=”dc.description” content=”POST_ DESCRIPTION ” />

Example: <meta content=”Everything you do in business must have a measurable ROI—and this is particularly true ……..” property=”vr:description”/>

Site Name

If the content is submitted via RSS we parse the title element that belongs to the <channel> tag. If the URL was submitted manually, we take the title element of the site’s home page.

If microdata isn’t available for your site, our crawlers can also recognize any HTML tags.

Need more information? Reach out to our DIY Customer Success team!

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