You may have noticed certain formats, features, and products within the Amplify dashboard are labeled with a blue “Beta” tag.

Beta is the term Outbrain uses to clarify that a product is not yet fully released, and is instead still within the testing process. We release Beta products to our dashboard users so that clients can experiment with our newest offerings and provide valuable insight into performance and market needs.

Please keep in mind that Beta products are still in testing and validation, as stated above, and therefore may vary in performance. Certain Beta products may never be fully released, and instead will remain in the Amplify dashboard as a Beta product on a permanent basis.

Do you have more questions about our Beta process for new products and how you can get involved? Reach out to our Support team below.