*This article currently applies to an older version of Google AdWords. If you are having trouble implementing the AdWords pixel, please revert to the prior version of AdWords before proceeding.*
Google AdWords is a great way to re-engage customers after they have left your site. Use our guide to integrate your Outbrain campaigns seamlessly with your retargeting efforts.
First, navigate to Google AdWords and click “Shared Library” –> “Audiences” –> “Remarketing List” in the left side menu.
Choose the segment of users to begin creating your list. In the “Who to add to your list” section, choose the “Visitors of a page with a specific tag” option from the drop-down menu.
Select an existing tag or create a new tag.
Name your list, pick a “Membership Duration”, add a description, and save.
From the generated code, enter the following string into the 3rd Party Tag box in your campaign settings:
Your newly created list will now be available to view in your “Audiences” dashboard.
Important to Note
- You can create multiple lists using different tags for different campaigns.
- Your audience pool will need to have at least 100 people registered before you can use the retargeting list.
- It’s recommended to target your Outbrain campaigns to ‘Desktop Only’ for accurate results.