Want to jump-start your campaigns with your own audiences? Outbrain is integrated with some of the most popular DMP platforms to help you target your most engaged consumers.
Outbrain is integrated with the following companies, and we’re always adding more.
To get started, you’ll need your Outbrain Marketer ID, which is the alphanumeric chain that appears in the URL when you are viewing your dashboard. Each platform will need this ID in order to complete the import.
Krux
Please either create a support ticket with Krux or email help@krux.com to request that Outbrain be enabled. You can then confirm that data is being successfully sent via your Krux console (Activation -> Partner Management). Once complete, please reach out to your dedicated Account Manager informing them of the segment requested with the file path and the Outbrain Marketer ID.
Nielsen
Simply provide your Nielsen representative with your Outbrain Marketer ID and they’ll take things from there.
Oracle
To import your Oracle data to Outbrain, check out their guide.
Adobe
Simply provide your Adobe representative with your Outbrain Marketer ID and they’ll take things from there.
Neustar
Simply provide your Neustar representative with your Outbrain Marketer ID and they’ll take things from there.
LiveRamp
To get started, you’ll first need to create a new audience in LiveRamp or use an existing audience.
1.) Select My Destinations under the “Out” option.
2.) Next, select New Destination Account.
3.) Click Activate under the Outbrain logo.
4.) Add your Outbrain Marketer ID and click Create.
5.) Click Distribute and then select your desired segments. Then, click Add to Distribution on the bottom. Your LiveRamp segment will now appear in your Outbrain account within 48 hours.
Important to Note:
- Once segments are visible in the Outbrain Dashboard, it can take up to 48 hours to populate.
- You can build Lookalike audiences from your audience segments.
- Just like with our Custom Audience segments, we recommend not adding first-party audience segments to your campaign unless they have at least 100,000 users. Otherwise your campaign may have low potential reach.
Still have questions? Feel free to reach out to our DIY Customer Success team for further assistance.