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your way

Choose to buy directly from Outbrain Amplify,
or programmatically via the DSP of your choice.

Buy via Outbrain Amplify

Get more engaged customers with Outbrain’s advanced targeting:

  • Conversion Bid Strategy

    Auto-optimize your bids towards your campaign goals: conversions, CPA, or ROAS.

  • Lookalikes

    Reach new audiences similar to your top existing customers.

  • Interest Targeting

    Reach people based on the topics that truly interest them.

  • Retargeting

    Target previous visitors to your website and lower your CPA.

  • First-Party & Third-Party Targeting

    Use first-party and third-party data to reach your most relevant audience.

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    First-Party Audiences
    Outbrain is integrated with some of the most popular Demand Management Platforms to help you target your most engaged audiences:Krux, Nielsen, Oracle (Formerly BlueKai), Adobe, Neustar, LiveRamp
    And we’re always adding more integrations!

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Buy Programmatically

Use the DSP of your choice, including Outbrain's native DSP, Zemanta, to scale your native strategy.

Third-party verification support:

  • Unique deal packages

    Activate a range of curated deal packages built to achieve every KPI.

  • Full transparency

    Easily monitor your performance: Viewability, CTR, CVR and more.

  • Brand safety

    Get full control over publisher allowlists and blocklists, and keyword blocklists.

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