Start buying,
your way

Choose to buy directly from Outbrain Amplify,
or programmatically via the DSP of your choice.

Buy via Outbrain Amplify

Get more engaged customers with Outbrain’s advanced targeting:

  • Conversion Bid Strategy

    Auto-optimize your bids towards your campaign goals: conversions, CPA, or ROAS.

  • Lookalikes

    Reach new audiences similar to your top existing customers.

  • Interest Targeting

    Reach people based on the topics that truly interest them.

  • Retargeting

    Target previous visitors to your website and lower your CPA.

  • First-Party & Third-Party Targeting

    Use first-party and third-party data to reach your most relevant audience.


    First-Party Audiences
    Outbrain is integrated with some of the most popular Demand Management Platforms to help you target your most engaged audiences:Krux, Nielsen, Oracle (Formerly BlueKai), Adobe, Neustar, LiveRamp
    And we’re always adding more integrations!

Buy Programmatically

Use the DSP of your choice, including Outbrain's native DSP, Zemanta, to scale your native strategy.

Third-party verification support:

  • Unique deal packages

    Activate a range of curated deal packages built to achieve every KPI.

  • Full transparency

    Easily monitor your performance: Viewability, CTR, CVR and more.

  • Brand safety

    Get full control over publisher allowlists and blocklists, and keyword blocklists.