The difference between HTTP and HTTPS is much more than just one letter. It’s an essential move website owners must take, to make the internet a safer place for all. HTTPS is a secure, encrypted…
As marketers, we speak an entirely different language filled with endless acronyms. CTR. LTV. RPM. KPI. CPC. CPA. DSP. RON. CPL. CTA. RTB. This list could go on longer than Celine Dion actually singing ‘My…
Gessica Bicego is Director of Performance Marketing at Blinkist, a mobile learning startup that gives people the knowledge they need from nonfiction books to become their best selves. Gessica has over 7 years of experience…
As a content marketer, you’re no stranger to the digital mess brand promotion can create. Your eyes glaze over as you read sheets of stats, count the cookies collected and analyze twisting data points that…
Efficiency is a critical element of your marketing strategy, and at Outbrain we’re building solutions to ensure you’re allocating your marketing spend to drive maximum results. That’s why we’re excited to announce that starting today,…
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