CMO Today: Outbrain Appoints David Kostman, Co-CEO
Change is a-coming at content recommendation firm Outbrain. The company has appointed three-year board member David Kostman as its co-CEO. Current CEO Yaron Galai will take on more of an evangelist, co-CEO role, focusing on product and the company’s long-term vision
Outbrain Acquires Native DSP Zemanta
Outbrain acquired native DSP Zemanta for an undisclosed sum Tuesday. The deal will bring together Outbrain’s scaled native supply with Zemanta’s demand, laying the groundwork for Outbrain to position itself as a leader in the still-nascent programmatic native ecosystem
More consolidation in adtech as Outbrain buys Zemanta to build out programmatic native
Outbrain has today (July 25) announced the purchase of Zemanta, a demand-side platform (DSP) specializing in native ad formats as the content-sharing network seeks to build out a full-stack offering, just weeks after it confirmed a round of lay-offs
Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. You’ll hear that their audiences are spending more time on Facebook, advertising dollars are getting vacuumed up, and that Facebook is unilaterally resetting the terms of their relationship, sending dwindling audience numbers to publisher sites while politely threatening to hold their content hostage with Instant Articles
Content discovery platform Outbrain on Wednesday launched a patent-pending tool it calls Automatic Yield, which aims to offer publishers proprietary insights into all aspects of their revenue picture. It marries real-time revenue value with the owned content a publisher circulates throughout its site
Content Marketing and The State of the Publisher Market
The publishing industry continues its rapid evolution with more content being created and consumed than ever before. In fact, I’d even go as far as to say that we’re living in a “Golden Age of Content” because consumers can learn, discover, and be entertained anywhere, at anytime...
Sky News, Time Inc. and Nikkei Asian Review tap into chatbot trend to gain ‘intimate’ access to readers
Time Inc., Sky News and Nikkei Asian Review have become the latest publishers to launch a chatbot in order to gain “intimate” access to their readers as traditional media companies continually look to diversify their content, unlock new revenue streams and reach readers on the platforms they inhabit. The latest chatbot has been produced by tech company Outbrain, which first launched the CNN chatbot six months ago...
ABS-CBN partners with Outbrain for online content
ABS-CBN News has signed a multi-year exclusive partnership with Outbrain, the world’s leading premium content discovery platform.“The partnership with Outbrain will allow ABS-CBN to fully leverage the Outbrain Engage platform and to maximize on insights and analytics that will help it to surface the best content, drive increased audience engagement and secure incremental revenue,” the firm said....