Audio and video attract the younger audiences that advertisers seek, and also allow brands to run more emotionally resonant campaigns than other ad choices.
Join Outbrain’s co-CEO David Kostman, in a discussion on how publishers can show the value they’re creating for advertisers amidst economic headwinds.
Native advertising has seen strong gains over the past decade and publishers, marketers and advertisers have all had to adapt in order to integrate the innovation into their plans.
Keystone marks a new business direction for Outbrain, away from an ads-based publishing model.
Amid economic uncertainty and changes to the digital landscape, both publishers and advertisers are looking for ways to demonstrate growth in the coming year.