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Publishers must rethink the experience users are having on their mobile sites, and Outbrain’s SmartFeed is a technology solution to help publishers on that transition

Outbrain, the world’s leading premium discovery platform, announced today the renewal of a two year deal with BBC Studios.

Erin McCallion is joining the company as Vice President for US Marketing.

IDG, technology publisher of PCWorld, Macworld, Tech Advisor, Computerworld and TechHive, has entered into a two-year partnership with content discovery platform Outbrain.

Outbrain, the native advertising platform, today announced it has acquired AdNgin, a UI optimization company built to enhance the reader experience. This acquisition is Outbrain’s sixth to date, continuing a string of growth-driven accelerations in the last several years.

Millions of Europeans were prompted to watch the Israeli song as part of a campaign by content distribution company Outbrain.

Online advertiser Outbrain has partnered with analytics specialist Integral Ad Science (IAS) in order to bring the latter’s brand safety solutions direct to Outbrain’s own marketers.

Outbrain’s Sphere looks similar to other widgets but displays publishers’ brand names very prominently, a move designed to distinguish it from Facebook.

Content discovery business Outbrain has inked a deal with video inventory platform Telaria (formerly Tremor Video) to bring the latter's video capabilities to Outbrain's network.