Homegrown Content Distribution Company Boosted Israeli Winner Ahead of Eurovision Final
Millions of Europeans were prompted to watch the Israeli song as part of a campaign by content distribution company Outbrain.
Outbrain’s Sphere looks similar to other widgets but displays publishers’ brand names very prominently, a move designed to distinguish it from Facebook.
Can Outbrain Move Away From Clickbait?
Outbrain seems to still be going strong. Co-CEO and co-founder Yaron Galai declined to share financials but said, “We are happy with them.” In the meantime, he’s personally overseeing Sphere, a product that gets away from the familiar cost-per-click (CPC) model.
Outbrain, a content discovery and recommendation platform, is launching a new audience development network called Sphere. Sphere will allow publishers to recommend content from other publishers and make revenue from it.
For the past three years, publishers have benefited from fat guarantees from content recommendation services like Outbrain. But the good times are coming to an end, as both players, along with upstarts, move away from a land-grab phase in development.
Penske Media, whose brands include Variety, Deadline and WWD, expanded its strategic partnership with Outbrain, which focuses on sponsored content.
CMO Today: Outbrain Appoints David Kostman, Co-CEO
Change is a-coming at content recommendation firm Outbrain. The company has appointed three-year board member David Kostman as its co-CEO. Current CEO Yaron Galai will take on more of an evangelist, co-CEO role, focusing on product and the company’s long-term vision