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How should advertisers split their budgets between the open web and the major ‘walled gardens’? Do advertisers have a moral responsibility to help safeguard the future strength and diversity of the open web?
Source: NewDigitalAge
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Society has come a long way on gender equality but there is still a long way to go. The workplace is one of the many places where continued action is needed to tackle inequality. The reality is that there are important discussions and revelations surrounding the obstacles women still face in the workplace, which range […]
Google said the industry is still not ready for a post-cookie world
Source: Campaign India
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For the second time since the initial announcement of the sunsetting of its cookies program, Google has pushed back the expected date of the cull to the second half of 2024.
Reports on the death of the cookie have been greatly exaggerated. Google has again delayed its plan to get rid of third-party cookies, those bits of code that track visitors online, helping to finely target advertising.
Google Chrome yesterday announced it will delay third-party cookie deprecation until 2024. It’s the second time that the tech giant has extended its timeline for eliminating the tracking technology.
Have Google’s repeated delays to the deprecation of third-party cookies had a detrimental effect on the digital marketing industry? Against this backdrop of uncertainty, is the role of digital video changing within the modern marketing mix?
Source: NewDigitalAge
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It’s time to peer beyond the deprecation of cookies and find out what tech’s really going to look like in a few years — and what this means for the free press we know and love. Outbrain’s Masahiro (Max) Ueno, managing director JAPAC, takes a look into the crystal ball.
Source: ADVERTISINGWEEK
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Mental Health Week might have been and gone, but it should remain a focus for both employees and employers all year round. Not only is good mental health beneficial for employee wellbeing, but research conducted by the University of Warwick has shown that addressing wellbeing at work increases productivity by up to 12%.
The overturning of abortion rights in the U.S. raises big considerations for companies around employee travel.
Source: Campaign US
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