Outbrain, the native advertising platform, today announced it has acquired AdNgin, a UI optimization company built to enhance the reader experience. This acquisition is Outbrain’s sixth to date, continuing a string of growth-driven accelerations in the last several years.
Homegrown Content Distribution Company Boosted Israeli Winner Ahead of Eurovision Final
Millions of Europeans were prompted to watch the Israeli song as part of a campaign by content distribution company Outbrain.
Outbrain’s Sphere looks similar to other widgets but displays publishers’ brand names very prominently, a move designed to distinguish it from Facebook.
Can Outbrain Move Away From Clickbait?
Outbrain seems to still be going strong. Co-CEO and co-founder Yaron Galai declined to share financials but said, “We are happy with them.” In the meantime, he’s personally overseeing Sphere, a product that gets away from the familiar cost-per-click (CPC) model.
Outbrain, a content discovery and recommendation platform, is launching a new audience development network called Sphere. Sphere will allow publishers to recommend content from other publishers and make revenue from it.
For the past three years, publishers have benefited from fat guarantees from content recommendation services like Outbrain. But the good times are coming to an end, as both players, along with upstarts, move away from a land-grab phase in development.