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  • News
Rodale Partners With Outbrain to Dial Up Traffic For Prevention, Other Sites

Rodale Partners With Outbrain to Dial Up Traffic For Prevention, Other Sites

Magazine publisher Rodale has entered into a multi-year partnership with Outbrain, one of a handful of players that have emerged over the past few years promising to help media companies generate more Web traffic…

  • News
Outbrain Uses Data To Improve Content Marketing

Outbrain Uses Data To Improve Content Marketing

Since founding in 2006, Outbrain has built up to serving 200bn content recommendations on publisher sites every month, most as suggestions at the bottom of online articles. Now it wants use some of that breadth to improve the relevance of those recommendations…

  • News
Inside Forbes: 4 Graphics Show How We’re Optimizing Our Newsroom for Business Realities

Inside Forbes: 4 Graphics Show How We’re Optimizing Our Newsroom for Business Realities

Now, we’re solidifying a new workflow. I call it the Stargate newsroom. In one of my sci-fi favorites, an Egyptologist (played by a young James Spader) deciphers and aligns asterisms on a circular stone device to open a transport gate to an another world. Our version opens the newsroom to a universe of digital monetization. […]