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FAQ page for publishers
FAQ
General
Amplify Dashboard User Interface Changes
What is two-factor authentication, and how does it work?
What ad languages does Outbrain support?
What are ad names, and how do I use them?
What are the User Management tab & User Roles, and how do I utilize them?
What is Outbrain Amplify?
Which publishers will my ads appear on?
What kind of content can I amplify on Outbrain?
What does the Beta label in the dashboard mean?
What regions does Outbrain Amplify support?
Are there specific content categories you don't accept?
How do your algorithms recommend my content?
See More (7)
My first campaign
How do I create a Click-to-Watch campaign?
How do I generate a video creative for my Click-to-Watch campaign?
How do I create a standard campaign?
What targeting options are available to me?
Which Smartad should I use to meet my goals?
How do I define my campaign CPC and budget?
Why was my content rejected?
How is Outbrain content reviewed?
How do I create a successful campaign?
Why is my URL invalid?
What are Title Suggestions and how do I use them?
How do I create a Clip campaign?
How do I set up an App Install Smartad campaign?
How do I create a carousel campaign?
See More (9)
Basic campaign management
What are Outbrain’s campaign best practices?
Why is my campaign not performing?
How do I add content to my campaign?
How do I edit my content?
What are Outbrain's best practices for creating content on Amplify?
How do I use Account Settings in the dashboard?
How do I create Dynamic Titles?
What is the Realtime Data view, and how do I use it?
How do I change my campaign settings?
How do I schedule my campaign?
How can I duplicate my campaigns?
How do I monitor my campaign status?
What key reporting metrics should I focus on?
What are Outbrain's QualityRating guidelines?
How do I cancel my account?
How can I see which publishers I'm appearing on?
See More (11)
Advanced Campaign Optimizations
Engagement Bid Strategy - Common errors and troubleshooting
How do I add Branding and End Card to my Click-to-Watch video campaign?
How can I scale my campaigns?
What is Engagement Bid Strategy, and how do I use it?
What is the “Run on MSN exclusively” feature?
What are High Impact placements?
How do I use the advanced audience targeting options?
How do I make custom CPC adjustments?
Does Outbrain allow me to filter and exclude publishers?
How can I drive clicks across all title variations?
How can I make my landing page compatible with Outbrain?
How can I control my page's default Title & Image using HTML?
What is OB Code and how do I use it?
See More (8)
Conversion Tactics
How to set Conversion Bid Strategy up for success
How do I create and track conversions using the Outbrain pixel?
What is Conversion Bid Strategy and what are its best practices?
What is Target CPA Conversion Bid Strategy?
What is Target ROAS Conversion Bid Strategy?
What is Fully Automatic Conversion Bid Strategy?
What is Semi Automatic Conversion Bid Strategy?
What are Outbrain's best practices for naming conversion events?
How do I set up mobile app conversion tracking with Singular?
How do I set up mobile app conversion tracking with Kochava?
How do I set up mobile app conversion tracking with Branch?
How do I set up mobile app conversion tracking with Adjust?
How do I set up mobile app conversion tracking with AppsFlyer?
What is Dynamic Retargeting, and how does it work?
How can I use Outbrain's IAB Category Targeting?
How can I attribute app installs on iOS14?
How Do I A/B Test Bid Strategy tactics?
Which Conversion Bid Strategy is the best fit for my campaign objectives?
How do I set up mobile app conversion tracking?
How do I install Outbrain's pixel?
How do I create a Custom Audience?
How do I create and use a Lookalike Audience?
Can I import my own audience lists into Outbrain?
Why am I not receiving conversions?
How can I troubleshoot pixel installation?
How do I set up server-to-server integrations?
How do I view conversions in my Amplify dashboard?
How do I implement Outbrain’s pixel and track conversions in Shopify?
How do I install Outbrain’s pixel on Google Tag Manager?
How do I add dynamic values to my conversion reporting?
How does Outbrain’s pixel track conversions?
See More (26)
Reporting And Tracking
How do I best customize and interpret my performance reporting?
How can I learn more about my audiences?
How do I add UTM tracking to my campaign?
How do I retarget my Outbrain campaigns using Facebook?
How can I retarget my Outbrain campaigns using Google Ads?
How do I connect Outbrain with Supermetrics?
Why is there a difference between Outbrain reporting and Google Analytics?
How can I track and optimize publisher engagement in Google Analytics?
How can I use third-party pixels on my Outbrain campaigns?
See More (4)
Pricing and Billing
What is Outbrain's pricing and billing model?
What are Country-Specific Surcharges?
What payment methods does Outbrain accept, and from what countries?
How do I reactivate my account after it's been disabled for billing issues?
Why am I taxed on my monthly invoice?
How do I redeem my coupon?
See More (1)
Other Resources
What other placements does Outbrain use?
What information does Outbrain track about readers?
What are your Outbrain's Amplify Terms and Conditions?
Programmatic
How do I set up my programmatic campaign?
What is Outbrain’s programmatic offering?
What are Outbrain's programmatic campaign & creative best practices?
How do I troubleshoot and optimize my programmatic campaign?
How do I set up an Outbrain campaign with DV360?
How do I set up an Outbrain campaign with Xandr?
How do I set up an Outbrain campaign with theTradeDesk?
What are the benefits of buying Outbrain programmatically?
What are Outbrains Deal packages & offerings?
See More (4)
Platforms
What are Push Notifications?
What are OEM's?
What are Newsletters?
What are Platforms?
See more 101 digital marketing articles