A Company Built On Innovation, Leadership & Success

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“Outbrain develops the feed technology that makes the act of exploring and discovering new things on the open web possible.”

We sit at the core of the most well known media & publishing companies' tech stacks empowering them to compete with the walled gardens on audience acquisition, engagement, and retention.

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Our feed is powered by native advertising and we work with emerging and global brands to help them connect to over 1 billion people on the open web and obtain better Return on Ad Spend than traditional offline/online channels.

History of Innovation

Yaron Galai and Ori Lahav founded Outbrain in 2006 to solve the problem publishers had in replicating the print experience of turning a page to discover the next article or product on the web.

The expertise and innovation developed over the years have put Outbrain at the center of the feed discovery innovation and we continue to drive advancements that improve the way content, in all formats, and across devices, is discovered.

Timeline of Innovation

  • 2006
  • 2006Outbrain Founded
  • 2008First algorithmic-based content recommendation on publisher
  • 2009First publisher acquires new traffic
  • 2010First publisher launches paid content
  • 2012Launched industry's first self-serve platform
  • 2013Identified & coined the term “fake news” and purged from network
  • 2013Acquired Visual Revenue, industry's first algo-based content decision support technology
  • 2014Launched industry's first content-marketing API for programmatic buying
  • 2016Acquired Revee, first company to quantify publisher page-view level RPMs in real-time
  • 2016Added Native RTB to programmatic offering
  • 2017Acquired Zemanta, industry's first native DSP
  • 2018Launched Sphere, the industry's first invitation-only native network
  • 2018Acquired AdNgin, the leading UI personalization and optimization technology
  • 2019Acquired Ligatus, Europe's leading native advertising platform
  • 2020

Our People

Much of Outbrain's success can be directly attributed to our global team of technology, business and data science experts who work out of our 18 locations worldwide. Outbrain comprises a diverse, intelligent and driven group of individuals who are passionate and excited to be leading the native discovery evolution. We are redefining what is possible within the industry. If you would like to be a part of that journey, please visit our Careers page.