Explore Success Stories

Digital Marketing Case Studies

Thousands of brands worldwide advertise with Outbrain to boost awareness, engagement, conversions, and sales among their target audiences. Read the digital marketing case studies of brands such as Samsung, Suisse, Nestle, L’Oreal, Honda, Red Bull, and dozens more, who leveraged Outbrain’s native advertising network and targeting tools to achieve measurable results for their online campaigns. 

Performance marketers of the leading brands, as well as enterprises and small to medium sized businesses, can get inspired and learn new tactics with the marketing case studies from the Outbrain network. 

Native advertising case studies

Native advertising case studies demonstrate how companies can use Outbrain to meet and even exceed their marketing KPIs. A perfect example is Nestle, which used Outbrain’s Click-to-Watch video ad format to boost consumer engagement. Outbrain solutions cover the entire digital marketing funnel, from awareness to consideration and conversion. The marketing campaign examples featured here are drawn from every part of the funnel, showcasing how Outbrain can help brands drive interest among their audiences, no matter where they are on the customer journey. Outbrain ad formats such as Outstream Smartads, help build awareness by promoting your brand video to potential customers at the right moment. The Carousel Smartad and Clip Smartad help to boost engagement by providing opportunities for the audience to interact with the brand’s content and offer. App Install Smartads are designed to encourage users to download your app, increasing the lifetime value of customers from the moment of conversion.Every native campaign is unique, with specialized messaging and ad creatives based on the audience you are targeting. The marketing examples in these Outbrain stories demonstrate how other brands have succeeded, detailing the approach that worked for them. New advertisers to Outbrain can learn from the advertising campaign examples as they navigate the world of native and test campaigns in their niche and among their audiences.

Almost every industry is represented in Outbrain digital marketing case studies, from affiliates and automotive, to Consumer Packaged Goods (CPG), Health, Retail, Telecom, Transportation and Logistics, and more. There are marketing campaign examples for every objective type: Awareness, App Downloads, Consideration, Conversions, Engagement, Lead Generation, Monetization, Qualified Traffic, Video Engagement, Subscriptions, Sales, and others. Whichever industry your brand belongs to, and whatever your campaign objective and KPIs, the advertising case studies listed here reflect the previous success of a wide range of brands with Outbrain, and the potential of Outbrain’s advertising platform to boost the performance profile of your digital marketing activities.