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Recent case studies
Bosch and segmenta Reduce CPC by 80% for Cookit #LikeABosch Campaign with Outbrain
Clarins Boosts Campaign Performance with Outbrain’s Engagement Bid Strategy Tool
+45% Recall for New SNCF Connect Brand using Outbrain’s Click-to-Watch Video Solution
CheBanca! Maximizes Viewability via Outbrain’s New, Exclusive Programmatic Offering
Scarlet Achieves 2.7x Better CPA vs. Display, Attracts New Clients with Outbrain
Outbrain Campaign Generates +61% in Qualified Leads versus Other Channels for Acierto.com
LADbible Group Achieves +58% Lift in Daily Revenues Driven by Outbrain
vivo Taps into Outbrain to Drive Engaged Audiences Toward Purchase of New x70 Smartphone
Geox Increases Awareness and Engagement of New Footwear Collections with Outbrain’s Native ...
Outbrain Outperforms Social and Display in Driving Engaged Visitors for Samsung
Libertad Digital Increases RPM by +243% with Outbrain’s Smartlogic
MYOB Increases Brand Consideration with Outbrain’s Engagement Bid Strategy
Outbrain Campaign Achieves -40% CPA Versus Social for Med-Tech Startup Hello Inside
Outbrain Becomes Best Native Traffic Source for Australia’s Leading Sports Retailer, Rebel
Camaïeu Boosts ROI with Outbrain as an Effective Contribution Lever to Sales
Lifesum Increases Subscriptions by +136% with Outbrain’s Conversion Bid Strategy
Homage Leverages Trust and Credibility for Effective Lead Generation with Outbrain
Opera Achieves Major Lift in Revenue via Direct Programmatic Integration with Outbrain
Sky Achieves 6 Billion Listings with Outbrain’s Audience Campaigns
Agility and Revshare: Planet Media Boosts Revenues with Outbrain
How Bizportal, Israel’s First Online Financial Portal, Grew its RPM with Smartlogic
Prisma Media Achieves +82% Revenue with Outbrain’s Smartlogic Technology
Outbrain Helps Swiss Sense Improve Site Visits to Bed Configurator Page by 300% in “A...
Outbrain Positions Itself as Full-Funnel Partner of Switzerland Tourism with Native Awareness+
SaaS Startup Matera Accelerates Growth Thanks to High Volume Lead Generation with Outbrain
Outbrain Outperforms Facebook in Driving Engaged Audiences for Lifestyle Brand Lilysilk
7sur7, Part of DPG Media Belgium, Achieves +105% Average Monthly Revenue with Outbrain
Pubfinity Monetizes In-App Game Platform with Outbrain’s Non-Intrusive Ads
Sky Sport Austria Increases Digital Revenue with Outbrain’s Native In-Article Solution
Abendzeitung München Achieves Strong Revenue Growth and Supports Own Revenue Diversificatio...
One&Done Workout Achieves 3.9K Paid Subscriptions in Just 2 Months with Outbrain
SQUID Monetizes its Innovative Mobile Experiences with Outbrain
Outbrain Helps Max Life Insurance Get 6X Qualified Leads with 10% Cost Reduction
Outbrain Delivers $3M Global Sales in A Month For E-commerce Brand SmartCover
Galaxus Achieves Outstanding Quality Traffic at an Attractive Price with Outbrain
Leroy Merlin Reduces Cost Per Session by 45% and Reaches a New Qualified Audience with Outb...
Honda Maximizes Conversions for Showroom Campaign Using Outbrain’s Conversion Bid Strategy
Groupe Cerise Boosts Revenue and Engagement with Outbrain’s Explore More solution
Todis Strengthens Engagement Among New Audiences with Outbrain’s Carousel Smartad
Dentolo Achieves Better CPL than Social and Search with Outbrain’s Conversion Bid Strategy
FUNKE Digital Opens New Revenue Streams and Increases RPM by 48% with Outbrain In-Article N...
MediaNews Group Opens New Revenue Streams with Outbrain Smartfeed
Domino’s Singapore and Media Agency Havas Media Drove a 16% Lower Online Ordering CPA with ...
Schubkraft Lowers CPA And Saves Time With Conversion Bid Strategy by Outbrain
Digital Wealth Manager Syfe Drives 3K Conversions with Outbrain’s Conversion Bid Strategy
Leading Customer Generation Business, MVF Drives 167,000 Leads with Outbrain
DHL Freight uses Custom Audiences to Reach Target Audience and Drive Conversions
Renault Promotes its Newest Alpine Car Model with a Sequenced Content Strategy
Ferrero Rocher uses Content Discovery to Build Brand Affinity Around the Holiday Season
Three Drives Consumer Sign-ups for its Online Petition ‘Make the Air Fair’ Campaign
ntv Increases Revenue and Engagement on Ticker Pages with Read More Button
Velasca Reaches a Qualified Audience and Reduces CPA by 15% with Outbrain
The Open University Drives Interest and Leads for its Distance Learning Program
VisitDenmark Brings Awareness to City Odense as a Tourist Destination with Outbrain’s Nativ...
Bosch Increases Brand Awareness for its Cordless Vacuum Cleaners by 30% with Outbrain
Home Furnishing e-Commerce Site Made.com uses Outbrain to Successfully Drive Online Convers...
FUNKE Digital Increases RPM by Over 50% with Outbrain’s Optimization Engine
Fidelity, a Leading Financial Services Company, Generates 900+ Leads with Outbrain
Care by Volvo Generates Awareness for its New Subscription Model with Outbrain
Gray TV Drives Organic Engagement and Increases Revenue with Smartfeed
Outbrain Helps Le Slip Français Reach New Qualified Audiences and Boost Online Sales
TacoTax Uses Outbrain’s Interest Targeting to Deliver a -44% CPL Compared to Other Ch...
Vodafone: Outbrain is 2X More Profitable than Display and Other Native Channels
A Leading Telecom Company Drive Awareness and Engagement to its Internet TV Services with O...
Red Bull Achieves Outstanding Results Thanks to Outbrain’s Click-to-Watch Video
Peugeot Uses Outbrain’s New Non-intrusive Video Format to Increase Brand Message Recall
Sapporo Amplifies its Video Content using Outbrain’s Click-to-Watch Video Solution
Eargo has 100%+ Greater Lead to Sales Conversion with Outbrain Compared to Social
L’Oréal Partners with Outbrain to Drive Quality Traffic to its International Corporate and ...
Frankfurter Allgemeine Sunday Newspaper Increases Print Subscriptions with Outbrain
Outbrain Becomes the Top Lead Source for Frankfurter Allgemeine Zeitung’s Subscriptio...
Verisure Achieves a 5X ROI by Implementing Interest Targeting on its Native Ad Campaigns
inFranken.de Increases Engagement and Monetization of Facebook Traffic
Personal Shopping Service Outfittery Builds Lucrative Customer Base with Outbrain
Taurus Pharma Achieves a High Completion Rate with Outbrain’s Click-to-Watch Video
E.W. Scripps Company Maximizes Revenue and Reader Quality with Outbrain Smartfeed
South African Tourism Reaches Qualified Users with Lookalike Audiences and Lowers CPA by 20%
CBR Achieves 66% More Sales Through Retargeting During Black Friday Weekend
InterContinental Hotels and Resorts Increase Brand Consideration and Preference with Outbrain
Findus Uses Story Sequencing to Build a Qualified and Engaged Audience for Their Recipe Con...
Outbrain’s Click-to-Watch Campaign with Israel’s Ministry of Tourism Drives Res...
Brooklinen Uses Outbrain Lookalikes to Deliver a 50% Lower CPA
Esurance Takes its Content Strategy from Awareness to Conversion
International Communications Firm Turns Local Press into National Coverage with Outbrain
EverQuote Scales Conversions With Outbrain Lookalike Audiences
Digital Marketing Case Studies
Thousands of brands worldwide advertise with Outbrain to boost awareness, engagement, conversions, and sales among their target audiences. Read the digital marketing case studies of brands such as Samsung, Suisse, Nestle, L’Oreal, Honda, Red Bull, and dozens more, who leveraged Outbrain’s native advertising network and targeting tools to achieve measurable results for their online campaigns.
Performance marketers of the leading brands, as well as enterprises and small to medium sized businesses, can get inspired and learn new tactics with the marketing case studies from the Outbrain network.
Native advertising case studies
Native advertising case studies demonstrate how companies can use Outbrain to meet and even exceed their marketing KPIs. A perfect example is Nestle, which used Outbrain’s Click-to-Watch video ad format to boost consumer engagement. Outbrain solutions cover the entire digital marketing funnel, from awareness to consideration and conversion. The marketing campaign examples featured here are drawn from every part of the funnel, showcasing how Outbrain can help brands drive interest among their audiences, no matter where they are on the customer journey. Outbrain ad formats such as Outstream Smartads, help build awareness by promoting your brand video to potential customers at the right moment. The Carousel Smartad and Clip Smartad help to boost engagement by providing opportunities for the audience to interact with the brand’s content and offer. App Install Smartads are designed to encourage users to download your app, increasing the lifetime value of customers from the moment of conversion.Every native campaign is unique, with specialized messaging and ad creatives based on the audience you are targeting. The marketing examples in these Outbrain stories demonstrate how other brands have succeeded, detailing the approach that worked for them. New advertisers to Outbrain can learn from the advertising campaign examples as they navigate the world of native and test campaigns in their niche and among their audiences.
Almost every industry is represented in Outbrain digital marketing case studies, from affiliates and automotive, to Consumer Packaged Goods (CPG), Health, Retail, Telecom, Transportation and Logistics, and more. There are marketing campaign examples for every objective type: Awareness, App Downloads, Consideration, Conversions, Engagement, Lead Generation, Monetization, Qualified Traffic, Video Engagement, Subscriptions, Sales, and others. Whichever industry your brand belongs to, and whatever your campaign objective and KPIs, the advertising case studies listed here reflect the previous success of a wide range of brands with Outbrain, and the potential of Outbrain’s advertising platform to boost the performance profile of your digital marketing activities.