Outbrain DSP Product Releases
Discover new features of the Outbrain Demand-side Platform and learn how to leverage them to achieve your business goals.
November 2024
4 New Seasonal Inventory Packages for Winter Campaigns!
Our DSP premium offering now includes 4 new seasonal inventory packages, specifically designed to help advertisers connect with high-intent audiences during the winter holiday season, maximizing the impact of seasonal marketing efforts.
Using Outbrain’s unique user interest data and contextual analysis, these packages provide precise targeting with minimal effort required from you, effectively reaching your target audience and campaign objectives. Packages are available in ad group settings in a dedicated “Spotlight” tab.
Pricing. Advertisers can leverage our pre-segmented inventory packages for 2% of media spend. To ensure transparency, all costs are clearly presented in our dashboard.
Additional resources
New Supply Exploration Bidding Strategy (BETA)
Uncover new inventory with the Exploration Bidding Strategy!
A new game-changing feature Exploration Bidding Strategy, is designed to efficiently test unexplored inventory and identify high-performing supply while providing control over the experimentation budget.
Discover new inventory opportunities to diversify ad supply and take advantage of the huge supply available within our DSP. No more guesswork, now you can make data-driven decisions to drive scalability.
Access. This feature is currently in early access, so please reach out to your customer success representative to learn more and gain access to it.
Additional resources
Discover New Inventory With Exploration Bidding Strategy.
How Can I Set up a Single Sign-On to Access Outbrain DSP?
UX Enhancements in Account, Campaign and Ad Group settings
Introducing Enhanced User Experience for DSP Settings! Improved UX of the settings in the DSP.
- Fresh look and feel of the account, campaign, and ad group settings, organized in tabs for easier navigation.
- Simplified Deal ID Creation: new deals can now be created via the Inventory Management tab available in the sidebar.
August 2024
Outbrain DSP and Single Sign-On: Enhancing Platform Efficiency.
Zemanta has now officially rebranded as Outbrain DSP, for seamless media buying across the network and improved platform efficiency. Advertisers and media buyers can now log in to the platform via a unified sign-on page, streamlining access and making it easier to manage your campaigns.
To learn more, check out this blog or visit the Help Center.
Additional resources
Outbrain DSP: Simplified, Multi-Channel Advertising on the Open Web.
Enhanced Media Source Targeting
Enhanced Media Source Targeting for Improved Precision
We’re excited to introduce updates that will elevate your targeting precision and streamline your campaign management!
Outbrain RTB Evolution:
Previously bundled within Outbrain RTB, Opera, Xiaomi, Samsung, and the Outbrain Header Bidding Aggregator are now available as distinct, standalone sources. This change empowers you to leverage more granular targeting capabilities.
While Outbrain RTB continues to offer a robust suite of premium sources, these four options are now uniquely accessible for pinpoint targeting.
Please note that these new standalone sources are not enabled automatically. To continue spending on these sources, you’ll need to add them to your ad groups manually.
Streamlined Media Source Management:
To enhance your workflow, we’ve relocated media source targeting from the grid to the ad group settings, allowing for more efficient management. Additionally, we’ve refined the process for auto-adding new media sources, simplifying inventory management.
These updates are designed to boost targeting efficiency, streamline your campaign management, and ultimately maximize your return on ad spend.
June 2024
Bundle ID Targeting for Easier In-App Supply Segmentation
Introducing Bundle ID targeting, offering a new level of precision in targeting in-app supply.
This enhancement is designed to give advertisers greater control and accuracy in reaching their desired audience.
With Bundle ID targeting, we’ve updated the Publisher and Placements section templates to include a Bundle ID column, allowing you to configure fine-tuned allowlists and exclusion lists. Target or exclude specific app and operating system combinations simply by adding their unique Bundle IDs.
Bundle ID enables more granular targeting, so you can drill down to the specific in-app inventory you want, ensuring your ads reach your intended audience with unmatched precision.
It also streamlines segregation, providing a more efficient way to segment app inventory, and simplifying the process of targeting the right in-app supply using Bundle IDs.
Expand your reach with Ogury on Zemanta
Announcing our latest integration with Ogury, an innovative SSP that offers a unique blend of premium inventory. This collaboration brings enhanced opportunities for advertisers to reach their target audiences with exceptional precision and quality.
With Ogury now integrated into our platform, you can enjoy several significant advantages:
Global Exposure: Access a vast reach of over 1.2 billion users monthly, ensuring your campaigns have extensive global visibility.
100% Direct Publisher Relationships: Benefit from complete transparency and quality control through Ogury’s direct relationships with publishers.
In-App & Web Balance: Achieve an optimal balance between in-app and web inventory, with a slight emphasis on in-app for its extensive reach and engagement.
Explore Ogury’s inventory here and see how it can expand your reach and elevate your advertising strategy.
Expanded Inventory Packages for More Effective Targeting
Enhancements to our Curated Inventory Packages, including eight additions to the collection.
These strategic inventory packages are designed to enable advertisers to reach their target audience with precision, eliminating the complexity of manual targeting setup. You can easily access these packages in the ad group settings under the dedicated “Spotlight” tab.
The new Curated Inventory Packages allow you to connect with audiences based on various criteria:
Seasonal Events: Engage with users during specific events and seasonal activities. This is particularly relevant for the Olympic Games and football season, ensuring your ads are seen at the most impactful times.
Audience Interests and Engagement: Reach users who are already actively involved in niche interests, enhancing the relevance and effectiveness of your campaigns.
Tailored Inventory: Benefit from strategic placements that guarantee higher viewability and superior content quality.
Outbrain’s proprietary segmentation is informed by our unique user interest data and contextual analysis. This ensures simpler, more precise targeting, making your campaigns more efficient and effective.
Additional resources
New Algorithm Boosts Search Campaigns Performance
Introducing a new algorithm designed to empower our Search advertisers in maximizing their campaign performance. This cutting-edge model is built upon a machine learning architecture that leverages deep neural networks and integrates even more relevant learnings and user signals, tailored to optimize performance for search arbitrage campaigns.
The innovative algorithm has been automatically enabled on all campaigns using the Conversions bidding strategy. This seamless integration means you can immediately benefit from improved efficiency and effectiveness without any additional setup.
This latest improvement underscores our commitment to delivering superior campaign results. By bringing a new era of efficiency and effectiveness to your Max Conversion and Target CPA campaigns, we are dedicated to helping you achieve your advertising goals with greater precision and success.
May 2024
Predictive Clearing
The recently released Predictive Clearing Optimization bidding offering now has an update: an advanced algorithm designed to reduce costs and lower CPM in first-price auctions by leveraging historical market data and machine learning.
This algorithm enables the system to accurately predict true market-value bids, helping you save on costs while maintaining high performance in your campaigns.
To understand how the updated Predictive Clearing Optimization can benefit your campaigns and to get detailed insights into its functionality, read more here.
Experience smarter bidding with the updated Predictive Clearing Optimization and maximize your advertising efficiency today.
Additional resources
Predictive Clearing Optimization
April 2024
Predictive Clearing Optimization
The new Predictive Clearing Optimization algorithm is designed to find the optimal bids for impressions served in first-price auctions. This cutting-edge feature helps to decrease overall costs and enhance performance for our advertisers, ensuring you get the best value for your advertising budget.
With the Predictive Clearing Optimization feature, you can effortlessly keep track of your savings. Outbrain reports now include a “Predictive Clearing Optimization Savings” column, allowing you to see just how much you’re benefiting from this new algorithm. This transparency helps you measure the effectiveness of your campaigns and make informed decisions to optimize your advertising strategy.
Advertisers who have adopted Predictive Clearing Optimization have seen their CPM costs reduced by an impressive 20%. Additionally, CPA performance has improved by up to 10%, demonstrating the powerful capabilities of this optimization tool in driving better results for your campaigns.
Experience the benefits of Predictive Clearing Optimization and take your advertising to the next level.
Bidding Insights
Introducing the Enhanced Ad Group Performance drawer, now featuring even more actionable bidding insights to elevate your campaign management.
With the newly redesigned bidding insights, accessible directly in the ad group view, you can now monitor key signals at different stages of your ad group’s bidding process. This improvement allows you to easily identify any targeting issues and make quick adjustments to your strategy. By doing so, you can access a wider range of inventory and significantly boost your campaign performance.
The Enhanced Ad Group Performance drawer provides a variety of signals, including those for creatives, targeting, and bidding. These insights enable you to fine-tune every aspect of your campaigns, ensuring you are always on top of your game.
To learn more about how to leverage these bidding insights, click here.
Elevate your ad group performance today with enhanced insights and take full control of your bidding strategy.
