8 Affiliate Influencers and E-Comm Masters You Should Be Following
Affiliate marketing is a cutthroat industry, no doubt about it. There are many people who dream of a successful affiliate career, watching the dollars roll in. Some succeed, and even fewer make it to the big leagues and become serious affiliate influencers and e-comm masters.
On the upside, affiliate influencers who have tasted success tend to be really generous with their time and advice, with a genuine willingness to help out their peers and colleagues. Any aspiring affiliate marketer can learn an endless amount from these affiliate pros, simply by connecting with them on social, following their blogs, joining their communities, signing up for their webinars, and tuning in to their podcasts.
So who are the affiliate influencers you should be following today? Check them out!
Attila Odri of the IAmAttila blog
Attila is the master for everything you need to know about affiliate marketing with paid traffic sources. The iAmAttila blog was built from the ground up and offers awesome content, tips, and tool recommendations to help you excel at performance marketing. The site is jam-packed with useful information, including a free ebook and how-to guides for different paid platforms and channels. Attila Odri, the name behind the fame, is a super-inspiring role model for many affiliates, proving just how successful you can be while staying humble and giving back to the affiliate community. Must follow!
Q for Attila: What are upcoming verticals that affiliates should be watching?
A: “In the non-stop world of affiliate marketing, things are moving more toward lead generation and VSL offers. Marketers are now all about strategies that not only reel in potential customers but keep them hooked, using irresistible video content to seal the deal and build trust.”
Nadim Kuttab
The founder of Xevio agency and a top expert in native advertising in the affiliate world, you’ll regularly find Nadim on stage at conferences or speaking at webinars. Together with Andrey Kravchenko, Nadim launched Native Hub, a one-stop platform for native advertising for performance marketing, educating affiliate marketers to get the most out of native. Between the hub, the agency, and the guest speaker spots worldwide, Nadim is your link to lead gen success.
Q for Nadim: What does it take to be a successful affiliate marketer today?
A: “Everyone in affiliate marketing wants to be good at everything; every channel, every tool, every form of data analysis, and creativity. The truth is, to succeed you only need to be good at a handful of things at once. For example: I’m a useless search or email marketer – but am exceptionally good at native ads. Within minutes I can come up with great headlines and strong landing page angles that drive thousands of sales a day and millions a month in ad spend, but I probably couldn’t spend $100 profitably on Google search today. Find your niche, and become excellent in that niche!”
Joe Adonna
The one and only Joe is Head of Global Sales at Outbrain. Spot him networking at affiliate conferences or onstage as a panelist imparting his wisdom about native advertising, performance marketing, and everything in between. You’ll also find him appearing regularly on partner webinars. Joe is super-connected to all the major players in the industry, so if you are looking for contacts at affiliate networks, tracking platforms, or agencies – he’s your guy!
Anna (Anca) Gita
Anna is the CEO at MAXWeb, having built an 8-figure business in under 5 years with no affiliate experience. And in her ‘spare’ time, you’ll find her as a frequent speaker at affiliate conferences all over the world. Besides her phenomenal performance success, especially in the health and wellness verticals, Anna is an inspiration for how to be an affiliate marketer, not just do affiliate marketing, and she’s famously known for her ethos: in a world where you can be anything, be kind! Plus, she’s written the book that every affiliate should read: Affiliate Insider: The Secrets of Affiliate Marketers, Offer Owners, and Affiliate Managers in the Online Marketing Space.
Check it out on Amazon!
Q for Anna: What does it take to be a successful affiliate marketer today?
A: “A successful affiliate marketer recognizes the myth of ‘balance’. Instead, it’s about embracing contrasts: understanding that hard work must be complemented by hard rest. This equilibrium fosters creativity and prevents burnout, allowing for sustained productivity and innovation.”
Ray Sinlao
If you want to talk lead gen, you want to follow Ray Sinlao. Self-styled as a ‘former 8-figure affiliate marketer’ he’s now a global guru for everything lead generation, and CEO of Standard Conversions, a performance marketing agency for legal and insurance companies. What’s he up to at the moment? According to his X page, just working towards building a billion-dollar company by 2033. Follow him to watch the journey and get awesome lead gen tips and inspo along the way.
Joe Burton
If you are not already following Joe Burton, now is a good time to start. The founder of ROI Marketplace and one of the first experts in native advertising, Joe has managed over $250 million in native marketing. You’ll also run into him regularly at affiliate and performance conferences, and enjoy his on-stage speaking engagements. He is an influencer in the very best sense of the word, known for his encouragement and mentoring of aspiring entrepreneurs, with an attitude of “go for it!”. Check out his take on the psychology of native advertising.
Warren Jolly
The “serial entrepreneur” and founder of adQuadrant, Warren Jolly lives and breathes performance marketing, and is no stranger to helping brands and business owners generate online success. Having overseen more than half a billion dollars in advertising spend, you’ll be hard-pressed to find an expert who can give you the guidance and inspiration that Warren can. He frequently publishes his views on performance marketing trends and new approaches to try out, so a quick follow will keep you up to date.
Val Shah
If native advertising had an address, it would be here with Val Shah, consultant to The Native Agency. Val is not just a native expert, he’s a native advocate, always ready to spread his knowledge and passion for native advertising success. Follow him on LinkedIn to get a constant stream of practical guidance about the nitty-gritty of native.
Q for Val: What are your tips and insights for affiliate marketers right now?
A: Focus on mastering one traffic source: Specialize in one channel before expanding to others. Attend conferences: Building in-person connections is crucial for growth and opportunities. Provide value: The more value you give, the more success will naturally come your way.
So what are you waiting for? Make sure to follow these top affiliate influencers for inspiration and guidance, and hopefully, their success will brush off on you too.