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    How do I set up mobile app conversion tracking with AppsFlyer?

    In order to track mobile app engagement on your Outbrain campaigns using AppsFlyer, please use the following step-by-step guide:

    1. Generate your AppsFlyer click attribution link following the below steps:

    • In AppsFlyer, go to Configuration > Integrated Partners
    • Search for Outbrain
    • Turn on “Activate Partner”
    • Save integration settings
    • To obtain the link, Configuration > Integrated Partners > Outbrain > Attribution Link > Copy the Click Attribution Link (bottom of page)
    • Example: https://app.appsflyer.com/my-app?c={{campaign_id}}&af_ad_id={{ad_id}}&af_siteid={{section_id}}&af_cost_model=CPC&af_cost_value={{cpc}}&af_cost_currency=USD&pid=outbrain_int&clickid={{ob_click_id}}&idfa={{idfa}}&advertising_id={{android_id}}

     

    2. Clarify and share which in-app conversion events you would like to track.

    In the column below marked with an orange square, you will need to input the events using the same naming conventions as in the Amplify dashboard. For example, if you call an event “firstpurchase” within Amplify, it must be added to the AppsFlyer “Partner event identifier” column using that same name.

     

     

     

     

     

     

     

    3. Conversion events to be created in the Amplify dashboard by you or your designated Outbrain Account Manager. A few things to keep in mind:

    • The Install event must be labeled “Install,” as this is the default naming convention in AppsFlyer.
    • Double-check to ensure event names are consistent across both Amplify and AppsFlyer. This mapping must be done correctly in order for Outbrain to receive accurate post-back data for the conversions.

     

    4. Campaign is created by you or your designated Outbrain Account Manager based on AppsFlyer click attribution link.

     

    5. If you would like to direct users to your landing page, you’ll need to add a tracking parameter with your URL in the following format: af_r=https://www.common-redirect-website.com/my-app

     

    Complete example (combining steps 1-5):

    https://app.appsflyer.com/my-app?af_r=https://www.common-redirect-website.com/my-app&c={{campaign_id}}&af_ad_id={{ad_id}}&af_siteid={{section_id}}&af_cost_model=CPC&af_cost_value={{cpc}}&af_cost_currency=USD&pid=outbrain_int&clickid={{ob_click_id}}&idfa={{idfa}}&advertising_id={{android_id}}

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