Outbrain’s Pricing Model
Outbrain runs on a Cost-Per-Click, or CPC, pricing model. You will be charged for the number of clicks each campaign receives based on the CPC you set.
For example, if you set the campaign budget to $50 and the CPC to $0.85, you will pay $0.85 for every click until you hit your $50 budget cap. With this CPC, you can receive a rough maximum of 59 clicks. At any time, the CPC can be changed in your campaign settings depending on how well the campaign performs.
Once the budget has capped, your content will no longer be distributed to our network of publisher sites. However, a reader can still click on content that was served prior to the budget being fulfilled. As a result, you may be charged up to 20% more than your budget for clicks delivered during this time.
Please also note that if you manually pause your campaign, a reader can still click on content that was served prior to the campaign being paused. As a result, you may be charged for these clicks even after the campaign stops running.
Outbrain’s Billing Cycle
As your campaign spends, we will charge your account at specific spending thresholds during the month. For example, if the threshold is $50, you will be charged when your campaign first passes the $50 spend mark. Thresholds are automatically set per account and will increase incrementally as your billing history expands. These charges help keep each account active and cannot be bypassed.
Threshold charges made throughout the month will be deducted from your final invoice. You can check your account’s current balance, view previous invoices from the last 12 months, and more by clicking the Payments tab in the left-hand sidebar of your dashboard.
Please note that for select regions, Outbrain charges a monthly credit card processing fee of 3% which will be reflected in your invoice.
Looking for a non-credit card alternative? If your monthly campaigns have been spending $10,000 or more for at least 3 months, your account may qualify to be moved to monthly invoicing. Feel free to contact Support to get started with a credit check.
Have any other questions about pricing or billing or need an older invoice? Just ask us.