How do I add more content to my campaign?

When it comes to optimizing your content for better CTR and conversion rates, one of our best practices is to always add at least 6-8 headlines and/or images for each URL.

To add and edit your content, select “Add Content” at the top right of your dashboard.

Dashboard- add content

Choose the campaign to which you’d like to add your headlines and images from the campaign drop-down menu.

Campaign variations

Our platform provides three options to upload content:

Adding Variations
Adding Individual URLs
Importing Existing Creatives

You can also increase your CTR by using Dynamic Titles!

Adding Variations: A/B testing headlines and images

Add the URL to the cell at the top of the page.

In the left-hand section, add multiple headline variations, including Dynamic Titles. In the right-hand section, add multiple image variations.

Content Variations

Select “Apply” to preview all of the variations prior to submitting. Make quick edits by clicking on the headline or image; then, once ready, select “Create”. If you’re ready to submit, click “Duplicate Campaign.”

Adding Individual URLs

You can add more individual URLs, or else edit preexisting headlines and images by hovering over the dial on the bottom left-hand corner of a specific piece of content. In each tile, you can also edit the headline to create Dynamic Titles. To edit the headline, click on the text and change the wording.

To update the images, drag in an image or select the magnifying glass when hovering over the three dots. You can also duplicate the image for easier upload.

All content

Review your changes before submission. Once complete, click the “Submit” button in the lower right corner to submit your new content for review. Content Review will be completed within 1 business day.

RSS feeds can also be added this way; however, the images and headlines cannot be edited because they are automatically pulled into the campaign. If you would like to set an expiration date for your content, email us, and we’ll set a freshness cap to keep the new content in a rotation.

Importing Existing Creatives

Download the template provided to easily import the data.

Template Download

In the URL column, add a URL to each cell. In the Title column, add the corresponding headline per URL. Manually add in Dynamic Titles by using the proper ${}$ (dollar sign + curly brackets) syntax in each cell. In the Image URLs column, add the corresponding image URL. Finally, select the “Import” option, then “Add Content”.

Review your headline and images, making any necessary changes to those attributes before submission. Once complete, select “Duplicate Campaign”.

Creating Dynamic Titles

Ever wished you could shout out a potential customer’s location or mention a specific day in your headline? Well, now you can! Simply type in a dynamic parameter by entering ${ (dollar sign + left curly bracket). These symbols will trigger the dynamic drop-down window, where you can select a country, region, or city, as well as a day of the week.

For example, if you want to add a city and day to your headline, it should read:

9 Headline Tips to Use for Your ${City}$ Consumers this ${dayofweek+2}$

Important to Note

    • “dayofweek” means today, plus “+” days. So, if today is Monday, “dayofweek+2” would be Wednesday.
    •  While available globally, dynamic titles can only be used for English content and can only support English language text in the headline.
    • Dynamic additions can lengthen headlines, so try to keep your titles short (ideally, 40-50 characters)!
    • Images you add to your campaign will be resized depending on what publisher your content appears on. Each publisher’s widgets vary and as a result, your image’s size will as well!
    • If you do not use the proper syntax for dynamic titles, the user’s location will not display in the headline. Always add $ before and after the curly braces {} to trigger a dynamic title.
    • In order to use location dynamic titles (such as ${city}$), you must include some way on the landing page for the user to select their location.

Having trouble or need a question answered? Reach out to our friendly Support team for more assistance.

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