After selecting your campaign objective of either App Install or Conversions – you will have the choice between Fully Automatic, or Semi Automatic Conversion Bid Strategy (CBS).
What is Fully Automatic Conversion Bid Strategy (CBS)?
Fully Automatic CBS brings you as many conversions as possible within your budget. With this mode enabled, our system will optimize everything for your campaign – your CPC, section bid, hour bid and content adjustments as well. Please note that your campaigns’ baseline CPC may increase or decrease.
How do I control my campaign with Fully Automatic CBS enabled?
Let us do the heavy-lifting when it comes to optimizing your campaign with Fully Automatic CBS!
In order to monitor conversions and spend, your control is now in the budget. Monthly and campaign budgets will be limited to standard pacing only.
- Fully-Automatic is programmed to not raise your CPC more than 150% of the entered CPC – in order to maximize your conversions while keeping your ROAS stable. For instance, if the entered CPC= $1.00 USD, the max optimized CPC = $1.50 USD.
- There are cases where your campaign might hit the CPC threshold and still not be able to utilize the entire budget (usually caused by starting the campaign with too low of a CPC for the required budget). This means that the campaign is not getting all the traffic it can get and as a consequence, not generating all the conversions possible. When this happens, you will notice a yellow box around the “optimized CPC” which indicates that you should raise your entered CPC in order to fulfill your budget, as seen below:
- You can fix this by editing the entered CPC in the campaign settings page, and applying to it the CPC that is currently showing in the “Optimized CPC” as seen below:
- Using dayparting for running the campaign on specific hours is not recommended, but don’t worry – the algorithm will optimize in case-specific hours do not convert well.
Who should use Fully Automatic CBS?
Are you a marketer with the goal of maximizing conversions? Well then, Fully Automatic CBS is best suited for you! We will fulfill your budget while bringing in as many conversions as possible.
Or, are you a performance marketer whose campaigns are capping too early in the day? Fully Automatic will improve the CPA on these types of campaigns by ensuring that your campaigns are running during peak converting hours.