Target ROAS is one of the four Conversion Bid Strategy (CBS) modes, alongside with Semi Automatic, Fully Automatic and Target CPA. Opt for Fully Automatic mode when your primary goal is to maximize conversions.
What is Fully Automatic Conversion Bid Strategy (CBS)?
Fully Automatic CBS brings you as many conversions as possible within your budget. With this mode enabled, our system will automatically optimize everything for your campaign- your CPC, section bid, hour bid, and content adjustments- all with the overarching goal of bringing in the most conversions possible. Please note that your campaigns’ baseline CPC may increase or decrease due to our system’s automatic optimizations.
How do I control my campaign with Fully Automatic CBS enabled?
Let us do the heavy-lifting when it comes to optimizing your campaign through Fully Automatic CBS.
In order to monitor conversions and spend, you will maintain control over the campaign budget. Monthly and campaign budgets will be limited to standard pacing only.
Important to Note
- Fully Automatic mode is programmed to not raise your CPC more than 1.5x the entered CPC in order to maximize your conversions while keeping your ROAS stable. For instance, if the entered CPC is $1.00 USD, the max optimized CPC is $1.50 USD.
- There are cases where your campaign might hit the CPC threshold and still not be able to utilize the entire budget (usually caused by starting the campaign with too low of a CPC for the required budget). This means that the campaign is not maxing out on traffic and as a consequence, not reaching its full potential when it comes to driving conversions.
- When this happens, you will notice a yellow box around the “Optimized CPC,” which indicates that you should raise your entered CPC (see below). This will allow our system to further raise your CPC in order to fulfill your budget.
How do I fix this?
You can fix this by editing your Entered CPC (on the Campaign Settings page) to match the Optimized CPC, as seen below:
Can I schedule my campaign while using Fully Automatic CBS?
Using the campaign scheduler in order to run a campaign on specific hours is not recommended or necessary- the algorithm will optimize toward top-converting hours and away from lower-performing hours.
Who should use Fully Automatic CBS?
If your primary goal is to maximize conversions, Fully Automatic CBS is a great choice for you. With this mode enabled, we will help to fulfill your budget while bringing in as many conversions as possible.
Or, are you a performance marketer whose campaigns are capping too early in the day? Fully Automatic will improve the CPA on these types of campaigns by ensuring that your campaigns are running during peak converting hours.
If Fully Automatic doesn’t sound like it’s best suited to achieve your goals, check out our Conversion Bid Strategy Help Center article to learn more about the other three modes.