How do I define my campaign CPC and budget?

Two of the most important aspects of your campaign are the CPC (cost-per-click) and Budget. Our quick video details the importance of these values and how to set them up in your dashboard.

The CPC is the amount of money you are willing to spend per click on your content. The budget is the amount of money you’re willing to spend each day on clicks. Setting up your campaign with a competitive CPC and budget from the beginning will bring you closer to your content strategy goals more quickly.

When you launch your first campaign, you will be prompted to enter your CPC and budget.

Once in the dashboard, you can edit your CPC and budget using the campaign settings page or on the fly, using inline editing. To do this, simply hover your mouse over the CPC or budget you’d like to edit, click the pencil icon, make the adjustment, and save!

While we offer various budget options, your campaign will default to a daily budget. Here’s a summary of each of the different budget options available:

Daily Budget: The default budget type. It represents the amount you’re willing to spend per day. After the budget is fulfilled, your campaign will stop being actively recommended, and your budget will refresh the following day. Keep in mind that the amount you spend each day may be up to 20% more than your daily budget.

Monthly Budget: This can be set up upon request. With this budget type, our network will pace activity evenly until the end of the month and will refresh on the first day of the next month. On days with less activity, our network will compensate by rolling over surplus budget and evenly distributing spend through the end of the month.

Campaign Budget: This too can be set upon request. Like the monthly budget, this type will pace activity evenly throughout the campaign’s duration, although you will have the opportunity to choose the campaign’s start and end dates. Unlike the monthly budget, the campaign budget will not refresh automatically.

Once you have created your first campaign, you will be charged in small amounts throughout the month, depending on how much you spend each day. You can learn more about our threshold billing system here.

For any questions you might have, contact our Support team!

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