Semi Automatic Conversion Bid Strategy brings traffic to top converting sections by taking several factors into consideration and adjusts CPCs at the right time to get you more traffic on these sections in order to control your CPA.
What’s the difference between Fully Automatic and Semi Automatic?
The main difference is, Semi Automatic brings traffic to top converting sections, but requires you to monitor the campaign’s CPA and spend by manually changing the campaign’s baseline CPC.
Whereas, Fully Automatic brings traffic to top converting sections while also changing your campaign’s baseline CPC, hour, and day to bring you as many conversions as possible.
How do I set up my Semi Automatic Campaign?
After choosing “Semi Automatic” as the Conversion Bid Strategy, you can select your base CPC, which will always be used as the CPC bid unless the system sees potential for a conversion or thinks one isn’t likely on a specific publisher.
When bidding, the system will automatically try to get the lowest price it can, although it will only go as high as the max CPC listed below the base CPC. You can adjust the max CPC using the “Change” link.
Important to Note:
- Consider removing your section-level CPC adjustments, since these override the system’s CPC auto-optimization in this bid strategy. The sections that have manual adjustments will not be included in the A/B reporting and may lead to a reporting discrepancy.
- Campaigns that were running with Conversion Bid Strategy before the introduction of Fully Automatic will now be shown as “Semi Automatic”