First and foremost, you may be thinking, “what are platforms?” Well, you’ve come to the right place to find out!
At Outbrain, we connect our advertising partners to engaged audiences across the most premium publishers on the open web. As content discovery and consumption habits evolve, so must publisher and marketer’s strategies to reach new audiences. Outbrain recommends content in a range of innovative places to ensure that your campaigns are exposed to these new audiences. By discovering audiences in placements beyond publisher sites, your campaigns can scale further and better reach your goals.
How Do Platforms Appear In The Amplify Dashboard?
The Amplify Dashboard provides full visibility on where advertising appears when bought via the Outbrain platform. We are committed to ensuring trust and transparency with inventory running across platforms appearing in the Amplify dashboard as follows:
- All inventory is displayed under the publisher’s name on which it was served. Section level reports display in parentheses if the inventory was acquired via a third-party platform. A URL of the site on which your ads appear is provided. In certain instances, the environment such as Newsletter or Application does not have its own dedicated URL. In which case, necessary information to understand the placement experience is provided in the links below.
As with any source, you can optimize your campaign to fit your goals. Whether it’s bidding up or down by source, we help you reach the audience, in the right place, at the right time.
If you have any questions about a specific platform, please let us know, and we will be happy to help.
What are the various Platform inventory types available?
Provided below is a list of the Platform placements used across the Outbrain network in which your advertising messages may appear. For more information on each Platform placements, simply click on the links below: