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    What are Push Notifications?

    Push Notifications

    A message (image and text) sent via a notification on a mobile device to subscribing audiences. Push notifications can be used to provide utility, breaking news, live updates or contain advertising messages which take users to owned environments.

    Key Information:

    • Advertiser links are surfaced within push notifications which are sent to subscribing users mobile devices
    • Users clicking on the notification are taken directly to the advertiser’s URL.

    Examples:

    • Izooto is a third party technology offering a Push Notification solution to publishers allowing them to push content for their subscribers including advertising.

    For more information on Platforms, check out this article!

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