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    What is the Realtime Data view, and how do I use it?

    Do you want a realtime view of how your campaign is performing? Outbrain’s new Realtime Data view shows live changes in your campaign’s impressions, spend, average CPC, average CPA, click-through-rate, conversion-rate, as well as clicks and conversions.

    The Realtime Data view allows you to quickly confirm a campaign has launched, monitor spend drops and increases, and immediately see the impact of your campaign adjustments.  Data is refreshed up to the last 3 minutes, with options to display data over the last hour, 6 hours, and 24 hours.

    You can access the Realtime Data view on the left-hand side of the Amplify Dashboard.

     

     

    How can I use the Realtime Data view?

    1. Assess the impact of campaign changes: Immediately analyze how changes to your campaign CPC, creatives, bid strategy, and more impact your overall campaign performance in real time. 
    2. Confirm that your campaign has launched: Check the Realtime Data screen to verify that your campaign has begun spending, especially around time-sensitive events and offers. 
    3. Quickly troubleshoot spend drops and spikes: Keep a pulse on your campaign spend over time, and more quickly adjust your campaign strategy.
    4. Monitor network fluctuations: See minute-by-minute changes to Outbrain network traffic across various platforms (mobile, desktop, tablet) to capitalize on surges across various times of day and events.

    *Stay tuned: More network-level insights will be coming to Realtime Data soon!

     

     

    What is shown in the Realtime Data view?

    The top half (shown below) of the Realtime Data view shows your campaign metrics in real time, including impressions, spend, average CPC, average CPA, click-through-rate, conversion-rate, as well as clicks and conversions. You can adjust this view to show trends over the past hour, 6 hours, and 24 hours. 

     

     

    The bottom half (pictured below) shows network-level trends across Outbrain, specifically traffic over time across mobile, tablet, and desktop. This view can also be refreshed to show the past hour, 6 hours, and 24 hours.

     

    *Stay tuned: More network-level insights will be coming to Realtime Data soon!

    What time zone is the data displayed in?

    Our Realtime Data view is displayed in your local browser’s timezone. This is notably different from our standard Amplify dashboard reporting, which is displayed in Eastern Time.

    If there are delays in standard Amplify dashboard/campaign reporting, will Realtime Data also be delayed? 

    No- a large benefit of our Realtime Data reporting capability is the fact that it remains unaffected when any delays may occur within standard Amplify dashboard reporting. 

     

    Do you have feedback on how we could improve this feature?

    We’re welcoming feedback as we continue to build out network-level insights within Realtime Data. If you have thoughts or ideas, please leverage the feedback option at the bottom of the Realtime Data screen:

     

     

     

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