Which Smartad should I use to meet my goals?

We offer advertising solutions for every marketers’ goal. Looking to drive engagement, improve sales, or increase brand awareness? No matter what your marketing goals are, we have a Smartad for you.

Smartads dynamically fit within Outbrain’s proprietary native placements across our publisher partners, creating the most relevant, native consumer experience on the open web.

Find the Smartad format that’s right for you

Standard Smartad

Standard Smartads are the bread and butter to Outbrain’s offering and provide a clean and simple way to showcase your message. Reach your audience, drive leads, and boost sales with quality images, engaging copy, and an optional call-to-action button.

Carousel Smartad

Carousel Smartads allow you to utilize up to 10 images at a time to showcase a variety of products and tell your brand story while garnering results. This rich advertising experience provides maximum real estate within a single Smartad while driving action through customized CTAs. This format is best suited for brands that seek to showcase multiple products types or variations, especially those rooted in eComm such as retail or CPG.

App Install Smartad

App Install campaigns require a niche approach, and Outbrain’s dedicated Smartad is specifically designed to cater to these nuances. With a custom CTA button, brand logo, app store rating, and the option to use GIFs or static images, the App Install Smartad is eye-catching and engaging. This robust ad format provides the user with a clear and concise path to conversion, ultimately increasing app installs from high LTV consumers.

Outstream Video

Increase reach and maximize awareness with Outbrain’s Outstream video. This native video format defaults to mute mode and only starts playing once it is in-view, two features that actively avoid an interruptive ad experience while catering to the user’s attention. Please note, Outstream Video is only available via our internal DSP, Zemanta.


Harness the power of motion with this animated ad format designed to achieve lower-funnel, performance KPIs. Clip utilizes short-form assets (GIF or MP4) to grab consumer attention while still allowing you to provide an informational title and strong CTA in order to best meet your goals.

Click-to-Watch Video

Utilize your video assets while qualifying interested users with this opt-in video format. Click-to-Watch is best suited for longer-form videos, as it is 100% user-initiated, providing an interactive video experience created to drive consideration and action without disruption. Please note, Click-to-Watch Video is only available through Amplify per request basis.

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