Welcome to Outbrain Amplify! We’re happy to have you join our network and want to make it a cinch for you to begin your first campaign. Below, we have broken down each step with a few quick tips for you to follow along while creating your campaign.
By the end of this article, you’ll know how to:
Let’s get started!
First, head to the registration page to select your country, enter your email address, and create a password. Be sure to choose the country that matches your billing address, as you will not be able to submit your credit card information unless it matches the country on this page. Outbrain is continuously growing, so if you receive a message that says we’re unavailable in your country, rest assured — we’ll be there soon!
Create Your Campaign
The first step in creating a new campaign is to select your Campaign Objective. This will help our system to guide you toward the best strategies and features for your campaign. There are four objectives you can select from:
- Awareness: Increase brand awareness by maximizing views and clicks of your content
- Traffic: Drive traffic to your website by maximizing clicks from audiences likely to engage with your content
- App Installs: Increase app installs by maximizing clicks of your content
- Conversions: Drive conversions by optimizing conversions from your target audience.
A Campaign Objective should be selected for all campaigns, to ensure that you have the correct Bid Strategy enabled for your campaign goal. Selecting an “Awareness” or “Traffic” Campaign Objective will automatically optimize towards “clicks” within Bid Strategy. Selecting an “App Install” or “Conversions” Objective will automatically optimize towards “Conversions” within Bid Strategy.
If no conversion is created, you will be given the option to create a conversion within the campaign set-up. If no conversion pixel is implemented, the system will optimize based on prior network learnings. Although you no longer need to have a conversion set up to use Conversion Bid Strategy, it’s highly recommended to add at least one, but preferably two that are part of the same funnel. It is recommended to include both lower funnel/hard (0.5%-2% CVR) and upper funnel/soft (10%-20% CVR) conversion types.
Next, choose your desired creative format:
- Single: Select this option to serve individual pieces of content
- Carousel: Select this option to serve one Carousel unit of related content
- For step-by-step instructions on how to set up a Carousel campaign, check out this Help Center Article!
From there, you can tailor the campaign settings to target your desired audience. To schedule a campaign; you can choose to run the campaign on a continuous basis or between specific dates. We recommend running the campaign for at least a week to review the results. Setting the campaign to run continuously means it will remain active until you choose to disable it.
After scheduling your campaign, add targeting so that it reaches the right audiences. Our Reach Estimator will provide you with a 30-day potential reach and allow you to make smarter targeting decisions.
We recommend selecting one device per campaign to see which platform will drive the best engagement. Then, enter a tracking code to monitor your traffic in your Analytics platform. This is not mandatory, but it’s a great way to organize your data and see what content is driving the best engagement.
Then, set your CPC. We recommend starting with a CPC between $0.65 and $0.85. This range will help you achieve your campaign goals right from the start. Once the campaign is spending well, you’ll be able to lower the value by a few cents and maximize your budget.
Speaking of budgets, this value can be set to whatever amount you’d like (the minimum budget is $20 per day), or you can set a monthly or campaign budget type with the same minimum restrictions, multiplied by the number of days.
Next, add in your content. We recommend adding at least 6-8 headlines of the same piece of content, helping the system locate the top performer and drive attention to a specific page.
Click here for more information and tips on adding content.
If you receive an error when inputting the content, please make sure our crawlers are not blocked and then re-submit.
Click “Launch Campaign” when finished.
Your content will now undergo a 1 business day review period, making sure that it abides by our Content Guidelines.
Have any questions or need some tips? Reach out to our friendly Support team!
We look forward to seeing your content on the network!