Ask or enter a search term here

    How do I learn more about my audiences?

    Learn more about your audiences using By Interest Reporting and BrainPower!

    While our Dashboard already provides detailed information on your campaign’s performance such as how many clicks it’s receiving or what piece of content is driving the most engagement, By Interest reporting provides information on who is doing that clicking.

    By Interest Reporting

    By Interest provides information about the interests of the users who are viewing your content by showing a breakdown of your campaign’s performance by interests. You can learn more about the audiences who are engaging with your campaigns so you can make more informed decisions about your marketing strategy.

    To access By Interest reporting, simply click the By Interest folder above the campaign graph.

    The By Interest view will show you the data collected across all of your campaigns. Like with other reporting, you can select a specific campaign by clicking the Campaign drop down menu at the top of the screen. You can also change the Date Range in the upper right of the screen.

    This screen will provide a breakdown of each Interest category’s and subcategory’s performance by values such as Clicks, Impressions, Conversions, and more. You can also sort any of these columns by simply clicking them.

    By using the data collected in By Interests, you can have a better understanding of the audiences that are engaging with your content. Just like with our other reporting tools and features, this can help you make more informed decisions about your campaign strategy with Outbrain.


    For more insight into our interest-based data, check out BrainPower, which highlights recent data-driven findings and features our Vertical Insights tool.

    Vertical Insights lets you explore trending content, interests, and consumer behavior on our network, overall and for specific markets and verticals. Vertical Insights are always on and updated weekly. Leverage this tool to better understand consumer behavior across the feed of the open web and be inspired to create and optimize your campaigns with these learnings.

    Important to Note (for By Interest Reporting)

    • Users will have multiple interests in their Outbrain Interest Profile and therefore data repeats between interests. For example, a user may be interested in both health and politics and so an impression, click or conversion will be attributed to both interests. Therefore, if you were to sum up the total interests reported, that amount would exceed the campaign’s total.
    • Even if your campaign isn’t using Interest Targeting, you’ll still be able to see this information which can help you target the right audience.
    • You can also export your By Interests as a Report. Simply click the Reports button in the upper left corner to export, schedule, or manage your scheduled reports.

    Have a question or need help? Reach out to our DIY Customer Success team.

    Need Further Help?

    Speak to an Outbrain expert

    Contact Us