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    How Can I Make My Landing Page Compatible with Outbrain?

    As we’ve mentioned before, our crawlers must be able to access your landing page in order to promote in. When your landing page does not have the information our crawlers need to properly access and identify it, you will see in the dashboard that under the “Delivery” column for your ad, the status“Inactive” with the reason as “URL unavailable”.

    Here is a guide for what your landing page needs to have in order for Outbrain to crawl it properly and glean the information necessary for your campaign to perform well. Below are the bare minimum requirements your page needs to be crawled into our system and become a valid ad in our system, as well as what you need to add to the page to optimize performance.

    Please note that this guide assumes you have HTML knowledge and know how to adjust your website’s metadata. The Support team is unable to troubleshoot issues related to your website setup.

    Bare Minimum Requirements

    Valid URL: 
    The URL of the landing page must go to a live site (page status 200). You’ll also want to make sure that you allow-list all of our IP addresses and user agents.

    The landing page must have a title in the title meta tag. Any doc created without a title meta tag is unable to be served as an ad. In addition, the titles should also be accurate as we categorize ads based on what our crawlers pull from both the title and description meta tags.

    Optimal Performance

    Language and categorization is pulled from the title and description meta tag. This means that the more detailed and accurate the description, the more accurate the language and categorization will be when the ad runs on our network.

    Publish Date: 
    To prevent issues, make sure that your landing page’s publish date is not set in the future.

    Here’s an example of a website’s metadata that would be well optimized for our platform:


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