How do I set up my programmatic campaign?

We’re happy to have you join our network programmatically! Outbrain’s Programmatic Network offers ease and efficiency when it comes to setting up your campaigns from one platform. You can enjoy a range of benefits by buying Outbrain’s unique inventory through your preferred DSP — including access to unique deal types, consolidated control and reporting, and greater efficiency and scale. 

Outbrain is available as a supply source across most major DSPs including: 

  • Google Display & Video 360
  • TheTradeDesk
  • Xandr (AppNexus)
  • Yahoo DSP
  • MediaMath
  • Adform
  • Bidtellect
  • Active Agent
  • Basis

Not only are we continuously adding more partners to our integration but, we also have our own in-house DSP, Zemanta, if you’re not already working with one. Zemanta is the world’s first multi-channel demand-side platform built for engagement and performance. Our Bespoke outcome-focused bidding and predictive technology creates value at every stage of the funnel across native, display, video and more.

Why is Outbrain Programmatic right for you?

  • Standardized buying setup across partners – manage all of your media buys in one platform (DSP) that you have full control over, rather than working through Outbrain’s dashboard
  • Access to unique AI-powered deals – Advanced machine learning and predictive technology that power cookieless, precision-performance for DSP buyers
  • ​CPM​ ​pricing – In some instances, enabling CPM buying allows for ​easier comparison​ ​to the performance of​ ​media bought on other platforms
  • Dedicated support from a team of programmatic experts who can help with strategy, optimization, troubleshooting and more.

Outbrain offers easy plug-and-play deal packages, as well as custom, curated packages with scalable, premium placements to ensure a seamless process.

How do I get started?

Work with our internal team to create a deal ID for any of our Custom Deal Packages, seen below:

  • Target CTR
  • Target Viewability
  • Target Interest
  • Run of Network
  • Tier 1 Publishers
  • High Impact Display (In-Article)
  • Outstream Video
  • High Conversion

For basic campaign setup and best practices, please refer to this link. If you need a more in-depth, DSP-specific step-by-step guide, please reach out to your Outbrain representative. 

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