Which ad format is right for my goals?
We offer advertising solutions for every marketers’ goal. Looking to drive engagement, improve sales, or increase brand awareness? No matter what your marketing goals are, we have a Format for you.
Formats dynamically fit within placements across our publisher partners, creating the most relevant, native consumer experience on the open web and in-app environments.
Find the Ad Format that’s right for you
Standard
Standard ads are the go-to format for driving traffic and conversions and provide a clean and simple way to showcase your message. Reach your audience, drive leads, and boost sales with quality images, engaging copy, and an optional call-to-action button.
Carousel
Carousel allow you to utilize up to 10 images at a time to showcase a variety of products and tell your brand story while garnering results. This rich advertising experience provides maximum real estate within a single ad while driving action through customized CTAs. This format is best suited for brands that seek to showcase multiple products types or variations, especially those rooted in eComm such as retail or CPG.
App Install
App Install campaigns are purpose-built for driving app installs. Includes a custom CTA, brand logo, app store rating, and support for GIF or static images — giving users a clear path to download. This robust ad format provides the user with a clear and concise path to conversion, ultimately increasing app installs from high LTV consumers.
Outstream Video
Increase reach and maximize awareness with Outbrain’s Outstream video. This native video format defaults to mute mode and only starts playing once it is in-view, two features that actively avoid an interruptive ad experience while catering to the user’s attention. Please note, Outstream Video is only available via our internal DSP, Zemanta.
Clip
Harness the power of motion with this campaign type designed to achieve lower-funnel, performance KPIs. Multi-Format campaigns support Clip (short-form GIF or MP4 assets) alongside Standard and Vertical Video formats — either on their own, or combined. When all formats are uploaded, Teads’ AI-powered engine automatically selects the best-performing format for each impression.
Vertical Video
Run full-screen 9:16 video across premium mobile web and in-app placements. Vertical Video serves with sound on, putting your audio and creative front and center from the first second. Best for performance on mobile. Learn more.
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