Outbrain and 3rd Party Measurement: Voluum

Overview of Voluum
Voluum is a leading ad tracking and analytics platform designed to help marketers monitor, optimize, and automate their advertising campaigns across multiple channels. With real-time reporting, advanced attribution modeling, and robust automation features, Voluum enables users to make data-driven decisions to maximize their marketing ROI.

Website Link
Visit Voluum’s official website: www.voluum.com

Specialty
Voluum supports various attribution models to suit different marketing strategies:

  • First Click (First-Touch Attribution): Attributes the conversion to the first interaction the user had with your campaign.
    Voluum
  • Last Click (Last-Touch Attribution): Attributes the conversion to the last interaction before the conversion.
    SMB Guide
  • Multi-Touch Attribution: Considers all interactions with multiple touchpoints before the conversion, providing a more comprehensive view of the customer journey.
    SMB Guide

These models help marketers understand the effectiveness of their campaigns and allocate resources efficiently.

Measurement Implementation
To implement Voluum’s measurement solution, follow these steps:

  1. Sign Up: Create an account on Voluum.com and log in.
  2. Set Up Tracking Domains: Configure your custom tracking domains to ensure brand consistency and improve deliverability.
  3. Create a Campaign: In the Voluum dashboard, set up a new campaign by specifying traffic sources, offers, and landing pages.
  4. Implement Tracking Codes: Generate and place the appropriate tracking codes (such as postback URLs or tracking pixels) on your landing pages and offers to capture user interactions accurately.
  5. Select Attribution Model: Choose the attribution model that aligns with your marketing objectives within the campaign settings.
  6. Test and Validate: Use Voluum’s testing tools to ensure that your tracking setup is functioning correctly and capturing data as intended.

For detailed instructions, refer to Voluum’s official documentation: Voluum Documentation

Case Studies
Explore how businesses have used Voluum to enhance their marketing strategies, visit the Voluum website: Voluum Case Studies

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