Outbrain and 3rd Party Measurement: Northbeam

Overview of Northbeam
Northbeam is a marketing intelligence platform that provides brands with a comprehensive view of the customer journey. Utilizing first-party data tracking and machine learning technology, Northbeam offers insights across multiple devices and platforms, enabling clients to accurately attribute and forecast their digital marketing efforts to increase conversion and revenue.

Website Link
Visit Northbeam’s official website: www.northbeam.io

Specialty
Northbeam offers 6 different attribution models, which are divided into two categories: Simple Attribution Models and Multi-Touch Attribution Models (MTA).

• Simple Attribution Models
  • First Touch
  • Last Touch
  • Last Non-Direct Touch
  • Linear
• Multi-Touch Attribution Models
  • Clicks-Only
  • Clicks & Views

Measurement Implementation
To implement Northbeam’s measurement solution, follow these steps:

1. Sign Up: Create an account on Northbeam.io and log in.
2. Integration Setup: Integrate Northbeam with Outbrain using their API or available plugins.
3. Data Mapping: Configure your tracking preferences to ensure all customer interactions are captured across devices and sessions.
4. Attribution Model Selection: Choose an attribution model that aligns with your campaign goals and analyze the provided insights.
5. Validation: Test the tracking setup using Northbeam’s debugging tools to ensure accuracy.

For detailed instructions, refer to the official documentation: Northbeam Technical Guides

Case Studies
Explore how businesses have utilized Northbeam to enhance their marketing strategies, visit the Northbeam website: Northbeam Case Studies