This year’s Super Bowl is shaping up to be the most innovative yet for advertisers, with many brands flipping the model and treating their ads as a component of larger campaigns. Here are three examples so far...
Hi there! Thank you for dropping by. My name is Yoav. Try to say it. Now try again. It doesn’t matter, I’ll answer anyway. You can just call me Joe, which is also my coffee...
Here at Outbrain, we’re obsessed with testing, iterating, and finding the headline(s) that will make campaigns successful. Moreover, with PPC services – unlike impression-based ones – there is rarely a downside to testing multiple creatives...
A look back at the defining stories that grabbed our attention this year and made us look more closely at the world around us. Korean Cars Take the Top Spot in J.D. Power’s Quality...
A look back at some of the moments in the media world that defined the year. RIP David Carr The media world lost one of its most influential voices when David Carr, longtime columnist...