Turning Partnership into Performance: LikeItMedia’s Success Story with Outbrain Direct Response.

Introduction

Every great success in performance marketing is driven by a mix of strategy, collaboration, and innovation. 

LikeItMedia, a German native performance marketing agency, embodies this approach. Specializing in performance-driven marketing, LikeItMedia excels at using creative, data-driven native campaigns to maximize digital reach and conversion rates.

As a long-standing partner of Outbrain Direct Response (ODR), LikeItMedia has consistently delivered success in the e-commerce vertical. With a daily spend of five figures and a desire to further scale their operations, the agency was proactively seeking the right opportunity for business expansion. It was at this point that the ODR Partnerships Team stepped in, transforming LikeItMedia’s vision into a tailored, profit-driven strategy — one that produced incredible results.

What Is the ODR Partnerships Team?

The ODR Partnerships Team was formed to create valuable connections and facilitate collaboration across the ecosystem, benefiting marketers and advertisers. From direct advertisers and affiliate networks to service providers, the Partnerships Team acts as a one-stop shop for addressing business development needs. By fostering strategic introductions and providing actionable insights, they ensure a smooth, scalable, and profitable experience for partners.

The Objective: Transforming Opportunities Into Results

LikeItMedia had already established itself as a trusted partner of ODR, running campaigns at a five-figure daily spend in the e-commerce vertical. However, the company was eager to explore new ways to expand its reach and scale more effectively. That’s when the ODR Partnerships Team worked closely with LikeItMedia to craft a customized, profit-driven strategy designed to not just achieve, but surpass their goals.

The Approach: Building a Strategy for Success

The collaboration between LikeItMedia and the ODR Partnerships Team focused on three primary strategies to deliver remarkable results:

1. Providing Actionable Insights. The ODR Partnerships Team supplied LikeItMedia with important metrics and market insights, offering the information needed to make data-driven decisions. These insights enabled LikeItMedia to onboard the most promising offers to the ODR network, ensuring they maximized their profitability and campaign potential.
2. Facilitating Strategic Partnerships. The ODR Partnerships Team facilitated a crucial introduction between LikeItMedia and a major e-commerce manufacturer. This connection allowed LikeItMedia to secure better payout terms and gain access to multiple high-performing offers, enriching their campaign portfolio.
3. Building Sustainable Growth. Collaboration didn’t stop at a single campaign. Both teams focused on nurturing a strong, long-term partnership, enabling LikeItMedia to sustainably scale their campaigns. This ongoing relationship has unlocked additional growth opportunities and ensured mutual success over time.

The Results: Turning Potential Into Impact

The partnership between LikeItMedia and the ODR Partnerships Team delivered exceptional outcomes, showcasing the effectiveness of their collaboration:

• The campaign quickly transformed initial testing into a highly profitable effort, scaling daily ad spend to over $7,000 within just 10 days of launch.
• The campaign peaked at a $115K monthly spend, making it one of the most impactful campaigns to date.
• Over the campaign period, LikeItMedia achieved an impressive 5,200 total conversions while maintaining a consistently strong ROI. At peak performance, the campaign reached a 90% profit margin in a single day, emphasizing its outstanding profitability.
• The campaign successfully expanded into five new geographies, with all markets proving both profitable and scalable.

The success of this collaboration extended beyond the initial campaign. LikeItMedia has continued to replicate the strategy with additional markets and products, sustaining long-term growth and profitability to this day.

A Word From The Partner

Partnerships aren’t just about scaling campaigns—they’re about collaboration, communication, and shared success. Niklas List, Co-founder of LikeItMedia, shared his experience working with the ODR Partnerships Team:

“Working with the Partnerships Team was exceptionally smooth and professional. Their ability to match us with the right offer and provide ongoing support throughout the campaign lifecycle was invaluable. The collaboration felt like a true partnership with open communication and shared commitment to achieving outstanding results. We look forward to continuing this successful relationship and exploring additional opportunities together.”

Conclusion: The Power of Collaboration

The collaboration between LikeItMedia and the ODR Partnerships Team highlights just how impactful partnerships can be when combined with strategic planning and execution. By providing critical insights, connecting LikeItMedia with the right partners, and fostering long-term collaboration, the ODR Partnerships Team empowered LikeItMedia to surpass their goals, enter new markets, and sustain lasting growth.

If you’re looking to replicate LikeItMedia’s success, it’s time to explore how the ODR Partnerships Team can help. Reach out today, and let’s build the strategies and relationships that will drive your business forward!