Introducing Amplify MCP Server: Agentic AI for Smarter Campaign Management
At Outbrain Direct Response, we believe AI isn’t just the future of media — it’s the key to making it smarter, more sustainable, and more effective. We’ve harnessed AI for years to empower publishers and advertisers on the open web, helping them boost revenue, expand reach, and drive real business growth. In the next step of this journey, we’re excited to launch the Amplify MCP Server — a first-of-its-kind native Model Context Protocol (MCP) implementation for Outbrain Direct Response’s Amplify platform. This plug-and-play server lets AI agents connect directly to the Amplify API and Dashboard, eliminating complex integrations and saving you time and money.
Save Time and Money with Effortless AI Agent Integration
Now, you can manage campaigns using simple prompts:
- What are my active campaigns right now?
- Please disable the campaign “Test Campaign 123”.
- Change the daily budget for the “Promotion” campaign to $50.
It works instantly. Now, you can connect your Amplify data directly to the AI agent of your choice, automating campaign management and unlocking new efficiencies.
Why Amplify MCP Server Is a Game-Changer
- Effortless AI Agent Integration: Connect your Amplify data to any AI agent, automating campaign management without technical headaches.
- Save Time & Reduce Costs: Automate repetitive tasks, streamline workflows, and minimize manual intervention.
- Plug-and-Play Simplicity: Quick setup — no need for developer resources or custom builds.
- Powerfully Simplified Forget manual updates and exports — AI becomes your go-to for native ads control.
What Sets Us Apart
Outbrain Direct Response is now the first in-house, MCP-enabled native platform. Our MCP Server lets AI agents interact negatively with Amplify’s API and Dashboard, automating campaign management with zero complex integrations.
The Bigger Picture: Our Approach to AI
The Amplify MCP Server is just the beginning. With Outbrain Direct Response now part of Teads, we’re accelerating the evolution of a unified platform that brings walled‑garden sophistication to the open internet. Harnessing Teads’ advanced video, CTV, and omnichannel strengths alongside Outbrain Direct Response’s performance-driven AI and prediction models, we’re empowering brands to innovate and personalize at scale—in a privacy‑forward way, without intrusive tracking.
We believe in human + AI synergy: AI augments creativity, but never replaces it. With 18+ years’ experience, we’re committed to responsible, ethical AI that respects privacy and drives results.
What’s Next?
We’re expanding AI-driven creative optimization, cross-environment targeting, and closed-loop performance systems.
Ready to experience the future of campaign management?
See how to connect to the MCP protocol server.
