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James “Jim” Thompson is an Outbrain contributor. He has more than 15 years of experience as a content marketer, writer, editor, and journalist in the branding and advertising industries. He is the founder of the boutique branding agency Wine Cork. Previously, he was Content Director and Copywriter for AdForum and has worked on projects for Factory 360, The Motley Fool, Seigel & Gale, and PRNewser. Other notable clients include TripAdvisor, PayPal, Dos Equis, and many more. He lives in Brooklyn, NY, at least until the L train shuts down.