Outbrain Expands Its Footprint To The Brazilian Market

We’re excited to announce the official launch of Outbrain Brazil, marking the entry of Outbrain into the Latin American market!

Latin American content creators will now be able to help Portuguese readers find the most interesting and relevant content online across all media types by providing personalized recommended links across a network of premium publishers worldwide. Caras, SBT, and Tecmundo are among the first Brazilian publishers to implement Outbrain’s paid solution, enabling them to further monetize their sites by powering links to high-quality third-party content alongside editorial content.

Outbrain has also launched Outbrain Amplify, our traffic acquisition program, in the Brazilian market, enabling marketers to reach a large audience of highly-engaged content consumers by placing their content alongside publishers’ editorial content. Brands, such as Mini Cooper, have already begun to employ Outbrain Amplify to drive traffic to their content in a scalable, cost efficient manner.

From the release:

“We are committed to keeping our readers engaged and interested online,” says Alan Fontevecchia, Director of Digital Innovation & Development at Caras. “Outbrain has provided us a new way to provide a richer experience by helping our audience discover compelling content. In a short period of time, we have seen big results: our organic pageviews, pages per visit and average visit duration have increased significantly and we have the ability to channel our audience to particular sections of our site so as to aid in the delivery of campaigns for our clients.”

“Expanding into the Brazilian market is an exciting move for us. By partnering with Brazil’s premier publishers, we are able to provide a great discovery tool for the Brazilian audience while giving publishers and marketers an opportunity to gain more exposure for their content. A win-win all around,” said Luiz Biagiotti, Country Manager of Outbrain Brazil.

See the official press release or Proxxima (BRPT) for more information on the news.

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