Boost Your tCPA and tROAS Campaigns with Supportive Conversions

We’re excited to introduce a powerful new feature to our tCPA and tROAS campaigns: Supportive Conversions. This new feature opens up a world of possibilities for enhanced optimization and improved performance.

With Supportive Conversions, our algorithm gains an extra edge in optimization, similar to what’s seen in Max conversions and Semi-manual campaigns. Even when targeted conversion data is limited, these supportive soft conversions enable our algorithm to work smarter, driving better results across your campaigns.

Say goodbye to the limitations of sparse conversion data – Supportive Conversions empower you to unlock the full potential of your tCPA and tROAS campaigns. Experience enhanced optimization and watch as your campaign performance reaches new heights. Supportive Conversions will take your Outbrain campaigns to the next level.

Additional resources

What is Target ROAS Conversion Bid Strategy?

What is Target CPA Conversion Bid Strategy?

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