Yoav Tourel

Yoav Tourel

I joined Outbrain in 2012 as the Head of Account Strategy in Australia & New Zealand. Before that, I was born and bred as a media planner (it is still my passion!) and for more than 13 years I worked in advertising, media and research roles, mostly in the agency land. I now head the marketing effort in ANZ. I'm also a proud father of 3 girls (girls rock!), married to a vet (vets rock!). Oh, and some would say that I look like Andre Agassi and sounds like Borat. Anyway, just call me Joe (or Yoey).

Articles by Yoav Tourel

The Art of a Good Headline and RXM Creative’s “Clickbait for Good”

Brand Made Stories: When Complexity Becomes a Simple, Great Story

Brand Made Stories: Print Isn’t Dead. Print Is Alive. Big Time.

Brand Made Stories: Imagination Inspiration from LEGO and Kellogg’s