When Less is More: The Latest from the New York Times and Honda

Yoav Tourel
Yoav Tourel
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When Less is More

The world’s shortest New York Times story inspired me to write this post.

So it will be my shortest post ever.

This new 18-second video from Honda Canada is a “sequel” to Honda’s “Cog” from 2003, one of the most famous car ads of all time.

There’s something so powerful about one word or a very short film, like this one. It ignites your imagination, makes you think, and reveals a bigger story.

The power of minimalism.

P.S. You can read more about the New York Times story here.

Yoav Tourel

Yoav Tourel

Yoav is Head of Sales, APAC at Outbrain. He joined Outbrain in 2012 as the Head of Account Strategy in Australia & New Zealand. Before that, he was born and bred as a media planner and for more than 13 years he worked in advertising, media and research roles, mostly in the agency land. He's also, a proud father of 3 girls (girls rock!), married to a vet (vets rock!). Oh, and some would say that he looks like Andre Agassi and sounds like Borat. Anyway, just call him "Joe" (or "Yoey").

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