When Less is More: The Latest from the New York Times and Honda

|Yoav Tourel

When Less is More

The world’s shortest New York Times story inspired me to write this post.

So it will be my shortest post ever.

This new 18-second video from Honda Canada is a “sequel” to Honda’s “Cog” from 2003, one of the most famous car ads of all time.

There’s something so powerful about one word or a very short film, like this one. It ignites your imagination, makes you think, and reveals a bigger story.

The power of minimalism.

P.S. You can read more about the New York Times story here.

Yoav Tourel

Yoav Tourel

I joined Outbrain in 2012 as the Head of Account Strategy in Australia & New Zealand. Before that, I was... Read more

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