When Less is More: The Latest from the New York Times and Honda

Yoav Tourel|

When Less is More

The world’s shortest New York Times story inspired me to write this post.

So it will be my shortest post ever.

This new 18-second video from Honda Canada is a “sequel” to Honda’s “Cog” from 2003, one of the most famous car ads of all time.

There’s something so powerful about one word or a very short film, like this one. It ignites your imagination, makes you think, and reveals a bigger story.

The power of minimalism.

P.S. You can read more about the New York Times story here.

Yoav Tourel

Yoav Tourel

I joined Outbrain in 2012 as the Head of Account Strategy in Australia & New Zealand. Before that, I was born and bred as a media planner (it is still my passion!) and for more than 13 years I worked in advertising, media and research roles, mostly in the agency land. I now head the marketing effort in ANZ. I'm also a proud father of 3 girls (girls rock!), married to a vet (vets rock!). Oh, and some would say that I look like Andre Agassi and sounds like Borat. Anyway, just call me Joe (or Yoey).

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