A Blog About Smart Content Marketing

Content Marketers Got 99 Marketing Problems…and Here are Just 4

I know content marketing can be quite a challenge, but there is a method to the madness. and if you stick with it, you can (and will) see transformative results for your company. Let’s discuss…

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BrainPower: Consumers Are Starved for Nutrition Content



Consumers’ appetite for nutrition content has increased 77% globally over the course of the last year.

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Why is Typography so Important to Content Marketing?

Typography content marketing


The right typography can be a game changer for your online marketing efforts. Find out how typography and content marketing are a critical match.

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How Content Can Influence Advocacy Campaigns


While it can sometimes be challenging to raise awareness and build support for advocacy campaigns, content marketers must keep in mind that before they can change attitudes or influence opinions, their message must first be heard.

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Content Conversations: is Video Changing the Content Marketing Landscape?

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With more brands investing in video content, last week we brought together marketers, video producers and platform owners for our fifth Content Conversations in Singapore, to answer the question “What’s a video worth and how can marketers do it right?”

The first part of the question is easy to answer. Video engages more of a human being’s senses, and it can be a great vehicle for delivering a message in a short amount of time. As journalist-turned-Content Director for VISA, Kris Leboutillier frankly put it, “Nobody ever tells me they want a 1,000-word article.”

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