A Blog About Smart Content Marketing

How Content Can Influence Advocacy Campaigns



While it can sometimes be challenging to raise awareness and build support for advocacy campaigns, content marketers must keep in mind that before they can change attitudes or influence opinions, their message must first be heard.

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Content Conversations: is Video Changing the Content Marketing Landscape?

Content Conversation Singapore-62 copy 2


With more brands investing in video content, last week we brought together marketers, video producers and platform owners for our fifth Content Conversations in Singapore, to answer the question “What’s a video worth and how can marketers do it right?”

The first part of the question is easy to answer. Video engages more of a human being’s senses, and it can be a great vehicle for delivering a message in a short amount of time. As journalist-turned-Content Director for VISA, Kris Leboutillier frankly put it, “Nobody ever tells me they want a 1,000-word article.”

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Join Outbrain For NewCo. New York Oct 1 – 2


We’re thrilled to be a host company at NewCo. Festival (formerly OpenCo.) for the second year in a row!

NewCo Festivals are expanding rapidly around the globe.  NewCo’s model is simple – bring together the smartest and most innovative companies in a given city and invite curious individuals to sessions to learn more, network and explore the company headquarters.  It’s like an artist’s open studio for businesses.

Visit for more information on participation and see the full NewCo festivals schedule!

The doors of our New York office will be open at 3:00pm on Wednesday, October 1st for you media aficionados wondering how content marketing is changing the game for brands, publishers and most importantly digital audiences. For more information on our session, check out our NewCo listing here

General Admission for NewCo is free, but you must register to attend and create your schedule. We hope our session makes the cut!

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Inspiring Examples for Successful E-mail Marketing Campaigns

Get ideas and tips for your next email marketing campaign from a few examples of email marketing campaigns that just work

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BrainPower: Are American Athletes National Icons or Hometown Heroes?


Last month, we noticed that the start of the NFL season here in America would coincide with the first ever FIBA Basketball World Cup happening in Spain. That started some internal debate on the popularity (or not) of American athletes. Several global Outbrainers further stirred the pot by suggesting that outside of New York, there’s little difference between King JamesKing Felix, and the King of New York.

So we looked at content consumption across our platform for a clearer answer. Unlike our World Cup analysis in July, this time we looked solely at the United States and Canada. We also ignored soccer stars, because that study showed us enough about Christiano Ronaldo, Lionel Messi and their global popularity.

This time, we looked in the other direction. Inward. Regionally. Toward the local markets where most fans focus their attention and where most stars develop a following. We chose 10 players from each of the three major sports leagues to see what we’d find.

How different is the popularity of stars on the local stage versus the broader national one? And can that tell us anything about the games they play?

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