Brainiac
A Blog About Smart Content Marketing

Join Outbrain For NewCo. New York Oct 1 – 2

 

We’re thrilled to be a host company at NewCo. Festival (formerly OpenCo.) for the second year in a row!

NewCo Festivals are expanding rapidly around the globe.  NewCo’s model is simple – bring together the smartest and most innovative companies in a given city and invite curious individuals to sessions to learn more, network and explore the company headquarters.  It’s like an artist’s open studio for businesses.

Visit NewCo.co for more information on participation and see the full NewCo festivals schedule!

The doors of our New York office will be open at 3:00pm on Wednesday, October 1st for you media aficionados wondering how content marketing is changing the game for brands, publishers and most importantly digital audiences. For more information on our session, check out our NewCo listing here

General Admission for NewCo is free, but you must register to attend and create your schedule. We hope our session makes the cut!

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Inspiring Examples for Successful E-mail Marketing Campaigns

Get ideas and tips for your next email marketing campaign from a few examples of email marketing campaigns that just work

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BrainPower: Are American Athletes National Icons or Hometown Heroes?

 

Last month, we noticed that the start of the NFL season here in America would coincide with the first ever FIBA Basketball World Cup happening in Spain. That started some internal debate on the popularity (or not) of American athletes. Several global Outbrainers further stirred the pot by suggesting that outside of New York, there’s little difference between King JamesKing Felix, and the King of New York.

So we looked at content consumption across our platform for a clearer answer. Unlike our World Cup analysis in July, this time we looked solely at the United States and Canada. We also ignored soccer stars, because that study showed us enough about Christiano Ronaldo, Lionel Messi and their global popularity.

This time, we looked in the other direction. Inward. Regionally. Toward the local markets where most fans focus their attention and where most stars develop a following. We chose 10 players from each of the three major sports leagues to see what we’d find.

How different is the popularity of stars on the local stage versus the broader national one? And can that tell us anything about the games they play?

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Also at Fashion Week: Classic Magazine Illustrations From One of the Original Mad Men

 

“Let’s Take a Trip Up the Nile”, published in This Week magazine, 1950. Photograph: Museum of the City of New York

You know the look. The illustrations that appeared in classic magazines and advertising of the post-war “Mad Men” era have a melodramatic allure — and a slight danger — about them that still captures the imagination.

One of the progenitors of that commercial art style is now getting is his due with a new retrospective opening at the Museum of the City of New York. Fittingly, “Mac Conner: A New York Life” opens Wednesday, Sept 10 during New York Fashion Week.

Conner came to New York during what many would consider print’s most glamorous years. His illustrations populated the leading women’s magazines of the day, like Redbook, Good Housekeeping and McCall’s, and he created work for brands  most-likely-to-be-referenced in a “Mad Men” episode, like General Motors and United Airlines.

The exhibit will run from Sept 10, 2014 – Jan 19, 2015. Visit MCNY’s site for more details.

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BrainPower: What to Expect from Fall Fashion Week

 

IBM predicts Steampunk. Outbrain predicts color and pizazz.

Fashion Week around the globe kicks off this week in NYC. The fashion elite anxiously await the mannequins du jour to strut down catwalks donning the best designer threads. We scanned Fashion Week articles from around the world leading up to last year’s and this year’s event just as excitedly to unearth the change in trends.

Read more here.

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