A Blog About Smart Content Marketing

Outbrain Named One of the Best Places to Work in NYC

crain's best places to work


We’ve always thought Outbrain was a pretty great place to work, and now it’s official! Crain’s New York Businesses has released it’s 2014 list of the best companies to work for in New York City, and Outbrain made the cut!

Click here to see the full list.

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Adding Commerce to Content: The 5 Best eCommerce Platforms for your Blog, SMB or Startup

If you’re thinking about adding commerce to your content, check out these 5 great eCommerce platform.

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Ronny Lempel Joins Outbrain Team

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BrainPower: The Content Latin Americans Care about Most


The Content Marketing equivalent to “You are what you eat” is “You are what you read.” So we took a look at the top content categories across several Latin American countries: Brazil, Argentina, Venezuela, Puerto Rico, and Mexico. Sure, metrics are used to measure engagement, but the real value is not the numbers themselves, but what the numbers reveal about audiences.

So what do content consumption patterns reflect about Latin Americans?

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How Brand Utility Can Help You Achieve Higher Customer Satisfaction

If you’re a digital marketer, you’re probably already familiar with the term ‘brand utility’, at least in its most basic sense. For those that aren’t, though, brand utility is simply the process of connecting a brand to a purpose. We take a look at the dos and dont’s of brand utility and how it is the key to high levels of customer satisfaction.

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