Do We Have Time For Apps?
Despite a 52% growth in mobile app usage last year, it turns out well over half of US smartphone users download no more than zero apps every month, and those that do only download one or two of them.
comScore’s findings in their 2014 US Mobile App Report might be troubling news for the app ecosystem — and mobile at large — if it didn’t make so much sense. As our habits on mobile devices begin to crystallize, a telling pattern is emerging: we treat apps like we treat, say, websites on the Internet. Only a handful of them merit our regular attention, and we need compelling reasons to visit or use any others (let alone pay for them). In fact, 42% of all smartphone app usage occurs on the user’s most-used app, according to the report.