Brainiac Blog

BrainPower: Fleet Street Makes Its Way onto Main Street



This July, Americans weren’t just seeking entertainment from Prince George’s birthday and Germany’s ascendancy in the World Cup. The most read story of the month was the Malaysia Airlines plane crash. Americans are turning to UK publishers for their everyday news.

This peak also suggests Fleet Street members like The Telegraph and The Guardian are witnessing the strategic payoff of actively developing their American audience.

As these publications continue to expand their reach across the Pond, Americans will discover more content with a British twist.


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A Second Serving of Our #SweetRelief Tour


Last Thursday it was our pleasure to embark on the #SweetRelief tour and provide a little summer oasis for some hardworking agency friends cooped up in their offices. We visited 14 agencies in 4 four cities and handed out over 2,000 Popsicles and ice cream sandwiches, thanks to our partners in all things delicious SweeteryNYC.

But most importantly, we enjoyed great conversations and saw some winning smiles. Here are  the highlights.

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BrainPower: What European Content Consumption Trends Tell Can You


Tea and Content, Anyone?

This week we unearthed key differences in content consumption peak times across European countries.

Through the lens of the mobile media consumption habits we examined globally earlier this year, you’ll find that the British and the Germans approach their content in similar yet different fashion. What do we mean?

Their consumption patterns peak at the same times, but on different platforms. When the Germans get their fix of desktop content over lunch at noon, the British are on their mobile phones. Around 9pm, the British sit with their laptops perusing web pages while the Germans opt for the hand-held screen. Are the Brits simply busier than their German counterparts during the day? Or do the Germans have trouble parting with the phone at night?

Read here for more of our findings.

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Countdown to Outbrain’s #SweetRelief Summer Tour


With the dog days of summer in full swing, we’re all feelin’ the heat. What better way to blow off some steam than FREE Popsicles and ice cream sandwiches?  Preparations are underway for tomorrow’s mini tour of some lucky offices in Chicago, New York, San Franisco and L.A. to bring some #sweetrelief their way.

Follow us on Twitter to see if we’re stopping at your office, and remember: if we miss you tomorrow, there’s always next time!

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Learn from the 10 Top Business Blogs That Did it Right


“If I have seen further than others, it is by standing upon the shoulders of giants.”
-Isaac Newton

It should come as no surprise that company blogs are now a standard in nearly every industry. Having a blog allows businesses to engage with customers in a more relaxed manner, attract potential buyers by building a relationship first, have an effective promotional channel for an already engaged audience, build brand loyalty, and develop a reputation as an industry thought leader.

Now that every company from local food trucks to global manufacturing companies are blogging, having a strategic content marketing plan is even more essential to your blog’s success. I’m sure you’ve been tempted to just dive in with your first post, but since you found this post, your off to a good start, because RESEARCH MUST BE THE FIRST STEP.

When launching or relaunching a blog that could one day be included in the below list of business blogs, you must learn from the success and failures of those who have come before you. Not to get all philosophical on you, but what have we ever really accomplished without “standing on the shoulders of giants“?

Read more on the 10 businesses that have showed us all how it’s done.

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