Brainiac
A Blog About Smart Content Marketing

Announcing the Outbrain Amplify API

With programmatic access to Outbrain’s premium publishers and global audience, we expect to fuel not just efficiency, but innovation.  We’re proud to launch this effort with a select group of media and technology partners who lead the industry. We know they will build solutions atop ours.

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People, Perks, & Puppies – Oh My!

This isn’t the field of dreams – if we (HR) build it, we’ll get sub-par attendance that will only continue to dwindle and see little to no ROI. However, if we empower employees to come to us with ideas for events, or share what they do outside of work, we’ll end up with perks that are not only huge hits, but continue to reinforce our culture.

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BrainPower: Why Trust Builds Audiences

It’s the currency for online audiences.

Two out of every three readers go so far as to rank “trustworthiness” as the MOST important factor in their choice of online news sources. Other factors they considered were “popularity”, “political-leaning”, “variety of coverage”, and “depth of coverage”.   But trust is number one.

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Welcoming Time Inc. To The Outbrain Family

We are excited to announce today that we recently entered into a multi-year partnership with Time Inc. This landmark deal shows their commitment to digital and is a great example of an innovative publisher embracing a new business model for the digital and mobile age.

 

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5 things that FRIENDS TV series and your Content Marketing strategies should have in common

What did the TV series FRIENDS teach us about Content Marketing?

FRIENDS has been such a successful sitcom, still enjoyable to watch even 10 years after the first episode aired. Why is this series still so loved? What is the recipe for its success? Are there some lessons that marketers can take from it?

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