A Blog About Smart Content Marketing

BrainPower: Why Trust Builds Audiences

It’s the currency for online audiences.

Two out of every three readers go so far as to rank “trustworthiness” as the MOST important factor in their choice of online news sources. Other factors they considered were “popularity”, “political-leaning”, “variety of coverage”, and “depth of coverage”.   But trust is number one.

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Welcoming Time Inc. To The Outbrain Family

We are excited to announce today that we recently entered into a multi-year partnership with Time Inc. This landmark deal shows their commitment to digital and is a great example of an innovative publisher embracing a new business model for the digital and mobile age.


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5 things that FRIENDS TV series and your Content Marketing strategies should have in common

What did the TV series FRIENDS teach us about Content Marketing?

FRIENDS has been such a successful sitcom, still enjoyable to watch even 10 years after the first episode aired. Why is this series still so loved? What is the recipe for its success? Are there some lessons that marketers can take from it?

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Volunteering does the body (and company) good

When the opportunity to join a team of NYC tech companies for a day of volunteering arose, we signed the Outbrain team right up.

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BrainPower: Most Popular Fall TV Shows

The Fall TV season is in full swing, so we’ve taken a look around the world. We’re going beyond the on air ratings to take a deeper view of online content – and what audiences are most tuned into.

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