“If I have seen further than others, it is by standing upon the shoulders of giants.”
It should come as no surprise that company blogs are now a standard in nearly every industry. Having a blog allows businesses to engage with customers in a more relaxed manner, attract potential buyers by building a relationship first, have an effective promotional channel for an already engaged audience, build brand loyalty, and develop a reputation as an industry thought leader.
Now that every company from local food trucks to global manufacturing companies are blogging, having a strategic content marketing plan is even more essential to your blog’s success. I’m sure you’ve been tempted to just dive in with your first post, but since you found this post, your off to a good start, because RESEARCH MUST BE THE FIRST STEP.
When launching or relaunching a blog that could one day be included in the below list of business blogs, you must learn from the success and failures of those who have come before you. Not to get all philosophical on you, but what have we ever really accomplished without “standing on the shoulders of giants“?
Read more on the 10 businesses that have showed us all how it’s done.