A Blog About Smart Content Marketing

Adding Commerce to Content: The 5 Best eCommerce Platforms for your Blog, SMB or Startup

If you’re thinking about adding commerce to your content, check out these 5 great eCommerce platform.

Read More

Ronny Lempel Joins Outbrain Team

Read More

BrainPower: The Content Latin Americans Care about Most


The Content Marketing equivalent to “You are what you eat” is “You are what you read.” So we took a look at the top content categories across several Latin American countries: Brazil, Argentina, Venezuela, Puerto Rico, and Mexico. Sure, metrics are used to measure engagement, but the real value is not the numbers themselves, but what the numbers reveal about audiences.

So what do content consumption patterns reflect about Latin Americans?

Read More

How Brand Utility Can Help You Achieve Higher Customer Satisfaction

If you’re a digital marketer, you’re probably already familiar with the term ‘brand utility’, at least in its most basic sense. For those that aren’t, though, brand utility is simply the process of connecting a brand to a purpose. We take a look at the dos and dont’s of brand utility and how it is the key to high levels of customer satisfaction.

Read More

Brand Storytelling: 5 Tips for Channeling J. Peterman When Telling Your Brand’s Story with Content

J. Peterman knew a thing or two about how to tell a story. How can you apply his sage advice to your content marketing? Find out!

Read More

Subscribe to more content marketing
articles from Outbrain: