Brainiac Blog

MyDaily worked with Outbrain to Amplify blog posts and videos for their “Fashion Priest” campaign aiming young fashionable women. The result? Almost 200,000 clicks to the campaign’s content and an impressive 82% page views over target.

Where should a brand host their video content for optimal click-through engagement? Check out our latest study that compares the performance of videos hosted on owned domains vs. 3rd party video sharing platforms.

Google’s instinct to protect users from advertising masquerading as content is laudable and right on target. But it’s also possible that Google is overreacting to the native advertising craze, specifically in relation to why advertisers are getting involved in the production of content and its subsequent value to users.

What happens with your audience once they are on your site? Finding ways to maximize engagement and retention to meet your business goals – THAT’s the real challenge.

For many brands engaged in content marketing, a branded blog is a key component of their content strategy. Here we share our latest research on how readers react to the way brands present their blog posts and what makes them click through.