Ad Name Tracking Parameter and Enhanced Conversion Naming with Underscores/Dashes

Introducing two new updates in Outbrain, designed to enhance your campaign tracking and reporting, and expand your cross-platform analytics capabilities:

Ad Name Tracking Parameter: The new Ad Name parameter is now included in Amplify’s click pixels, enabling effortless tracking of specific ads across different analytics platforms.

Enhanced Conversion Naming: You can now include underscores (_) and dashes (-) in your conversion names, ensuring consistent naming conventions with other analytics platforms.

Note: If you have two similar conversions (e.g., “my conversion” and “my_conversion”), Outbrain will count conversions for both names. These updates aim to streamline your tracking and reporting processes, providing more accurate and comprehensive insights to optimize your Outbrain campaigns and achieve better results.